Social Media Marketing Specialist

1 week ago


El Paso, Texas, United States ASM Global Full time

The Social Media Coordinator is a key role within ASM Global, responsible for developing and implementing the social media strategy for the company. This position requires a strong understanding of social media platforms and the ability to create engaging content that aligns with the company's brand identity.

The ideal candidate will have 1-3 years of experience managing social media for a brand or organization, preferably in the travel, hospitality, or entertainment industries. They will be responsible for creating compelling and visually appealing social media content, actively engaging with followers, and monitoring social media metrics to provide regular reports on performance.

This role will require occasional work on evenings and weekends, especially during major events. The successful candidate will be able to work independently and as part of a team, with excellent time-management and organizational skills. Knowledge of graphic design software is desirable.

Key Responsibilities:

  • Create and implement social media strategies to promote the company's brand and events
  • Develop and curate engaging social media content, including images, videos, and GIFs
  • Actively engage with followers across social media platforms, responding to comments and inquiries promptly
  • Monitor social media metrics and provide regular reports on performance
  • Collaborate with the marketing team to ensure social media efforts are aligned with overall marketing strategies

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field
  • 1-3 years of experience managing social media for a brand or organization
  • Excellent written and verbal communication skills
  • Strong understanding of major social media platforms
  • Proficiency in social media scheduling and analytics tools

Working Environment:

This is an in-person role with an emphasis on covering events during non-traditional work hours, including evenings and weekends. The successful candidate will be able to work independently and as part of a team, with excellent time-management and organizational skills.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply.



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