Sales Director

23 hours ago


Traverse City, Michigan, United States Great Wolf Lodge Full time
Job Title: Sales Manager

At Great Wolf Lodge, we are seeking a highly motivated and experienced Sales Manager to join our team. As a Sales Manager, you will be responsible for strategically targeting high-margin sales opportunities and converting them into sales wins.

Key Responsibilities:
  • Develop and execute a comprehensive outbound prospecting strategy to secure new and existing group room and event business.
  • Target, solicit, and win new business through effective networking, research, and business development activities.
  • Represent Great Wolf Lodge at local and regional trade and travel shows to promote our Groups brand and uncover new opportunities.
  • Demonstrate strong account management fundamentals, including effective entry of all activities in our CRM system, tracing next steps, pipeline management, and setting future meetings.
  • Build and maintain key client relationships, generating repeat business and lifetime value.
  • Prepare compelling group proposals, sales materials, and contracts that result in sales wins.
  • Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge.
  • Exercise appropriate authority to skillfully negotiate contracting terms, including pricing for meeting room rental and audio visual.
Requirements:
  • Bachelor's degree in hotel/hospitality or related field, or equivalent combination of education/experience.
  • Minimum 4 years in sales with specific experience in hospitality event/conference sales.
  • Demonstrated proficiency in Microsoft Office Suite.
  • Successful completion of criminal background check and drug screen.
  • Professional communication skills, both verbal and written.
Preferred Qualifications:
  • Significant customer service experience.
  • Strong problem-solving and organizational skills.
  • Attention to detail and ability to exceed quality standards.
  • Enthusiastic and positive energy.
  • Multi-tasking ability.


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