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Regional Marketing Lead

2 months ago

Los Angeles, California, United States Genea Biomedx Full time

Reporting to: US General Manager and Global Marketing Director

As an essential contributor to the international Marketing team, the Marketing Lead for the US will work in close collaboration with global partners to implement regional strategies and ensure coherence with the overarching vision and goals of Genea Biomedx.

Key Responsibilities:

Brand Development & Execution:

Formulate and implement a thorough brand development strategy that aligns with Genea Biomedx's global vision and objectives.

Ensure that US marketing initiatives are in harmony with the global marketing strategy, partnering with regional sales to determine the most effective marketing mix.

Articulate customer value propositions grounded in a comprehensive understanding of customer challenges and clinical workflows.

Implement extensive marketing strategies to enhance brand visibility, customer acquisition and retention, and revenue growth in the US, always in alignment with the Global Marketing team.

Product Introduction & Promotions:

Assist in the cultivation of regional Key Opinion Leaders (KOLs) while executing the global product introduction strategy, which includes value proposition, product positioning, pricing strategy, awareness and advocacy strategies, and sales support.

Tailor global product introductions to meet the specific needs of the US market.

Oversee product management tasks, including planning and executing product launches, generating marketing communication content, documentation, and pricing activities.

Marketing Initiatives:

Leverage market analysis, customer needs assessments, and competitive positioning to create distinct positioning of product solutions and services.

Collaborate with Advertising & Promotion and Communications teams to develop a communications strategy that supports marketing objectives.

Manage all marketing activities, including branding, public relations, and digital marketing efforts.

Provide the global marketing team with US market-specific messages and materials for inclusion in the global digital marketing strategy.

Collaborations and Engagement:

Design and implement marketing strategies to effectively convey key messages, product launches, and technology updates to external KOLs and customers.

Adapt the global marketing strategy to effectively communicate key messages, product launches, and technology updates to external KOLs and customers.

Utilize KOL/customer insights, global team collaborations, and industry trends to develop and execute integrated campaigns and programs.

Content Development:

Possess a comprehensive understanding of product technologies, solutions, and services to effectively differentiate and position Genea Biomedx in the US market.

Adapt global marketing visual content into various formats, such as presentations, infographics, or supporting videos, to visually articulate our narrative and engage our KOLs and customers.

Craft compelling narratives for industry events, showcasing thought leadership in product innovation, product strategy, and services.

Financial Oversight:

Manage the local marketing budget, ensuring optimal allocation of resources to maximize return on investment, subject to the approval of the Global Marketing Director.

Monitor expenditures, forecast budget requirements, and report on financial performance to senior Marketing leadership.

Job Requirements:

A Bachelor's degree or higher in marketing, communications, business, or a related field is required.

Experience in the IVF or related industry is highly desirable.

4+ years of regional marketing leadership experience is preferred.

Customer-facing and business travel are required.

Exceptional oral, written, and presentation skills with the ability to utilize data and visual content to convey a narrative, influence decision-makers, and clarify complex concepts to diverse audiences.

Proficient in visual content creation using tools such as PowerPoint, Adobe, Photoshop, and infographics.

Demonstrated strategic thinking, problem-solving, analytical skills, leadership, and communication abilities effectively utilized with cross-functional teams and stakeholders at various levels in a matrixed environment.

Proven success in establishing, developing, and maintaining business relationships.

Demonstrated ability to create and implement brand and customer marketing strategies, including innovative approaches and digital engagement.

Experience in developing and executing digital marketing media, paid media, social media, and press release strategies.

Strong knowledge of marketing principles and the ability to translate market research insights into actionable resources and tactics.

Creativity, innovation, high standards, and attention to detail.

Strong self-starter mentality, with the ability to proactively generate ideas and drive initiatives.