TikTok Creator Marketing Lead

3 weeks ago

Los Angeles, California, United States Tik Tok Full time
Job Description

About the Role

The Creator Marketing Team at TikTok is responsible for delivering best-in-class campaigns and events that drive product awareness and adoption, as well as amplify key creator narratives.

Key Responsibilities

  • Develop and execute the global Creator Marketing Strategy in support of the overall Creator Team mission to inspire and support creators to reach their personal and professional aspirations through content.
  • Drive global creator marketing initiatives, working seamlessly across cross-functional and internal teams to deliver impact to key creator marketing objectives and achieve key metric targets.
  • Create and distribute scalable playbooks to standardize and guide regional/local stakeholders in how they execute creator events and campaigns locally, ensuring ongoing collaboration and consultation with these stakeholders.
  • Design and implement campaigns targeting TikTok and non-TikTok creators to build trust, foster community and connection, improve creator perception, and boost product adoption across key creator narratives.
  • Deliver best-in-class creator events, including TikTok-owned events such as TikTok Awards and Creator Summits, as well as industry events in line with business objectives and with a measurement-driven approach.
  • Drive the product marketing (PMM) responsibilities for creator-targeted products, including GTM (go-to-market) strategy, creative, media, and measurement.
  • Analyze product goals and issues in order to create high-level strategies to address key product awareness and engagement issues through creator marketing-led solutions.
  • Establish regular communication channels, feedback loops, and operational processes with regional/local stakeholders to collect and consolidate feedback on creator campaigns and events to adapt and improve the Creator Marketing Strategy going forward.
  • Optimize the efficiency of on- and off-platform marketing channels to drive greater conversion of the team's creator campaigns and events.
  • Develop and implement the @TikTokCreators social media strategy and oversee social agency support.
  • Lead, mentor, and develop the Creator Marketing team, fostering a collaborative and innovative team culture.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
  • Significant years of marketing experience and command of core marketing competencies, with a focus on creator and/or product marketing.
  • Strong project management and time management skills, with keen ability to coordinate with cross-functional teams.
  • Strong understanding of the creator ecosystem and experience working with creators across various platforms.
  • Excellent strategic thinking and planning skills, with the ability to translate business objectives into actionable marketing strategies.
  • Experience working with local/regional/global teams and delivering work that resonates across markets.
  • Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.

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