Digital Commerce Director
5 days ago
About Us: Redbarn Pet Products LLC is a 28-year veteran in the pet industry, committed to delivering high-quality, innovative dog food, chews, and treats. Our mission is to make pets happy by offering products that seamlessly transition from chew time to treat time to mealtime.
Job Description:
- The Vice President of E-Commerce and Digital Experience will lead and drive the strategic vision for the company's online retail and digital business operations.
- This executive will oversee the development, execution, and optimization of all e-commerce platforms, including Amazon and Shopify.
Key Responsibilities:
- Strategic Leadership:
- Develop and execute the overall e-commerce strategy aligned with the company's broader business objectives and growth targets.
- Monitor and analyze industry trends, competitor performance, and consumer behavior to stay ahead of the curve in digital commerce.
- Lead and inspire a high-performing e-commerce team, ensuring alignment and collaboration across departments.
- E-Commerce Operations Management:
- Oversee all aspects of the e-commerce platform, including website functionality, user experience (UX), digital marketing, merchandising, and product management.
- Ensure the e-commerce website is fully optimized for a seamless customer experience, including mobile and desktop platforms.
- Manage relationships with external vendors, suppliers, and technology partners to ensure timely and cost-effective project delivery.
- Monitor site performance and make improvements related to speed, functionality, navigation, and customer engagement.
- Revenue Growth & Profitability:
- Drive online sales and revenue growth, while optimizing conversion rates, average order value (AOV), and customer lifetime value (CLTV).
- Develop pricing strategies, promotional offers, and discounts to drive customer acquisition and retention.
- Analyze e-commerce financial performance, manage budgets, and meet profitability targets.
Benefits:
- Estimated salary: $120,000 - $150,000 per year.
- Competitive benefits package, including comprehensive health insurance, 401(k) plan, flexible spending accounts, paid vacation, and professional development opportunities.
Requirements:
- 10+ years of experience in e-commerce, digital marketing, or related fields, with at least 5 years in a leadership role.
- Prior experience in a startup, early-stage, or high-growth business during a period of rapid acceleration.
- Expertise in managing marketing P&L and exceeding sales targets and KPIs within planned expenses.
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