Director of Growth Marketing Strategy
3 days ago
The Director of Growth Marketing Strategy will lead the growth marketing team for Redbarn Pet Products LLC, driving brand awareness, customer acquisition, and long-term growth across digital and traditional channels.
This role is responsible for developing an omnichannel marketing vision that blends top-of-funnel brand-building with targeted, data-driven growth initiatives.
Key Responsibilities:- Omnichannel Marketing Strategy: Develop and lead a comprehensive growth marketing strategy that integrates brand-building, customer acquisition, and retention to support both revenue growth and long-term brand loyalty.
- Campaign Development and Execution: Oversee the creation and execution of high-impact marketing campaigns, including paid media, social media, email marketing, content marketing, and influencer partnerships.
- Data-Driven Optimization: Leverage data analytics to refine targeting, measure campaign effectiveness, and optimize marketing spend.
- Cross-Functional Collaboration: Partner closely with Brand, Sales, and Marketplace teams to ensure a cohesive brand message across all touchpoints.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree or MBA preferred.
- 10+ years of experience in growth marketing, digital marketing, or performance marketing, with a strong track record in omnichannel CPG or eCommerce environments.
- Proven success in scaling customer acquisition and retention strategies across various digital and traditional channels.
- Strong analytical skills and experience with marketing analytics platforms and tools to drive data-driven decision-making.
- Excellent leadership and team management skills, with experience building and developing high-performing teams.
Redbarn Pet Products LLC is a 28-year veteran in the pet industry and holds out as one of the few founder-owned and operated brands, dedicated to delivering high-quality, innovative dog food, chews, and treats.
We are committed to making pets happy by offering products that seamlessly transition from chew time to treat time to mealtime.
We have a focus on integrity, quality, and innovation, with a mission to deliver premium pet products that exceed our customers' expectations.
Why Join Us?- FAMILY-OWNED VALUES: We emphasize integrity, quality, and innovation in everything we do.
- IMPACT: You'll play a key role in shaping and strengthening a trusted, premium pet brand.
- GROWTH: Join a thriving company with ample opportunities for personal and professional advancement.
The estimated salary for this position is $150,000 - $180,000 per year, depending on experience.
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