Digital Marketing Specialist

4 weeks ago


Phoenix, Arizona, United States Thermo Fisher Scientific Full time

About the Role

At Thermo Fisher Scientific, we're looking for a skilled Digital Marketing Specialist to join our dynamic team. As a key member of our marketing team, you'll be responsible for developing and executing comprehensive digital marketing strategies to drive engagement and customer acquisition.

Key Responsibilities

Develop and supervise an optimized SEO/SEM strategy to drive engagement and customer acquisition.

Build and implement social media campaigns that are creative and innovative in both design and execution.

Analyze web data such as user behavior, campaign performance, and social media engagement to provide actionable insights and recommendations.

Requirements

3+ years of experience in SEO, SEM and web.

Specialization and/or experience with AEM (Adobe Experience Manager).

Experience running digital advertising campaigns using SEM platforms such as Google Ads and Microsoft Ads.

Experience in building, analyzing, and reporting on web and campaign programs as well as traffic performance on websites/blogs.

Experience forecasting budget for campaigns and initiatives, managing spend.

Proficiency in using platforms such as Google Search Console, SEMrush, and Moz.

What We Offer

Competitive compensation and benefits package.

Continuous learning and growth opportunities.

Opportunity to work with a global leader in specialty diagnostics.



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