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Brand Marketing Coordinator

2 months ago

Mount Gilead, Ohio, United States Lubrication Specialties, Inc. Full time
Job Overview

Are you interested in joining a leading team in the Engine Treatment and Diesel Fuel Maintenance sectors? Lubrication Specialties, Inc. (LSI) is a dynamic and rapidly expanding Oil and Additive company, committed to its community-focused values and innovative spirit.

We are currently seeking a Marketing Project Coordinator to oversee and facilitate the marketing efforts and initiatives across our organization.

Role Purpose

This role is essential in coordinating all marketing activities, including conducting market analysis, executing promotional strategies, identifying target demographics, and assessing current market trends.

Key Responsibilities
  • Formulate strategic marketing initiatives and campaigns.
  • Execute marketing strategies that encompass print, digital, and broadcast media.
  • Design and manage branded advertising campaigns while collaborating with marketing design teams to compile and organize content.
  • Establish tracking mechanisms for marketing initiatives and online engagements.
  • Conduct market research to uncover new marketing opportunities.
  • Uphold confidentiality regarding sensitive information.
  • Simplify complex data into accessible formats such as graphs, charts, and other visual aids for stakeholders.
  • Perform additional duties as assigned.
Desired Skills and Qualifications
  • Exceptional written and verbal communication abilities.
  • Analytical thinker with strong problem-solving and research skills.
  • Capability to interpret competitor strategies and consumer behavior.
  • Proficient in gathering extensive data and transforming it into insightful analysis.
  • Highly organized with meticulous attention to detail.
  • Adept at managing multiple tasks and meeting deadlines.
  • Solid understanding of office management and marketing principles.
  • Customer-focused with excellent organizational skills.
  • Ability to work collaboratively within a team or independently.
  • Proficient in MS Office, marketing software, and online applications.
Education and Experience
  • High School Diploma required; a Bachelor's degree in marketing, communications, or a related field is preferred.
  • Experience in digital marketing.
  • Comprehensive knowledge of marketing techniques and databases; familiarity with advanced marketing principles.
Additional Information
  • A valid driver's license, proof of insurance, and reliable transportation are necessary for travel to off-site meetings and events.
  • Physical ability to lift up to 75 pounds.
Benefits
  • Conveniently located with a welcoming and family-oriented environment.
  • Insurance options available, including:
    • Medical
    • Dental
    • Vision
    • Short and Long Term Disability
    • Basic Life
    • Voluntary Life
    • 401K with Company Match
    • PTO

Please note: The above job description is not exhaustive and may include other responsibilities as assigned by the supervisor.