Content Strategy Lead
5 days ago
Stanford University is seeking a skilled Content Strategy Lead to join our team.
About the Role:
The Content Strategy Lead will be responsible for leading day-to-day communications and marketing efforts across all of Stanford's owned digital and third-party digital channels, including social networks. This includes developing and executing integrated marketing and communications strategies to achieve goals, analyzing marketing and communications opportunities, and deciding which to develop, when to develop them, and how to produce them in service of multiple audiences and outcomes.
Key Responsibilities:
- Define strategies and goals and lead execution across all owned digital and third-party digital channels, leveraging content planning, brand, and design and aligning with technological capabilities in a new marketing technology stack to drive outcomes.
- Establish content strategy, planning, and go-to-market timelines across relevant channels, including Stanford.edu, Stanford Report (web and email), affiliated University Communications websites, social media channels, contextual search, and similar.
- Leverage the institutional narrative to drive target audience engagement.
- Direct research and analysis efforts, collaborating with adjacent teams. Guide organization to use the results in strategic marketing and communications.
- Build and manage a content calendar and content flow that encompasses written, video, social, visual, and other media types.
- Leverage a variety of data to refine segmentation model, optimize content, and advise content creators on best ways to express messages for a range of audiences and outcomes.
- Partner with social media team to develop and execute social media strategies to increase engagement and awareness.
- Create and manage email marketing automation programs leveraging content marketing strategies, brand, and institutional narratives.
- Write headlines, summaries, captions, and other display copy for a variety of web and email channels.
Requirements:
- Bachelor's degree and eight years of relevant experience or a combination of education and relevant experience.
- Demonstrated experience developing and leveraging integrated marketing and communications strategies to achieve goals.
- Proven ability to achieve an organizational vision, amplify values, and support programs through communications and marketing initiatives.
- Strong analytical skills and ability to use data to drive decision-making.
- Strong familiarity with common marketing tools and approaches in fast-paced enterprise marketing and communications environments.
About Us:
At Stanford University, we are committed to promoting and supporting an environment of diversity and inclusion. We offer competitive compensation and benefits packages, including a salary range of $144,703 to $171,015 per annum.
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