Digital Marketing Technology Lead

1 day ago


New York, New York, United States Crunch Fitness Full time
About Us: Crunch Fitness is a pioneering gym franchise that combines fitness and entertainment to make exercise fun. With over 450 locations and growing, we're committed to our mission of improving lives through fitness. We're seeking a highly skilled Director of Digital and Marketing Technology to lead our digital marketing efforts and optimize the integration of our CRM with execution of digital marketing programs supporting all Crunch locations.

The ideal candidate will have exceptional technical proficiency, coupled with a well-developed ability to guide and execute marketing projects. An initiative-taking orientation, sense of urgency, affinity for self-learning, and solid communication skills are foundational for success in this role. This is a hybrid position working in the NYC office 3 days/week, with flexible work from home options available. Key Responsibilities:
  • Serve as the strategic leader and project manager at Crunch for all digital marketing projects built internally and with various third parties.
  • Configure and optimize the marketing automation platform (HubSpot) to effectively deliver our business needs.
  • Lead content management and test and troubleshoot digital assets for Crunch.com, the Crunch app, and additional digital vehicles.
  • Guide the marketing team on digital best practices for partnerships, website creative, and sales rollouts.
  • Use HubSpot and Google Analytics to produce regular performance/ROI reports and share successes and best practices across various markets and franchisees.


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