Digital Shelf Strategist

Wilton, a US heritage brand with a 95-year history in baking and decorating, is seeking a skilled Digital Shelf Strategist to join its dynamic team. As a key member of the eCommerce team, you will play a crucial role in elevating Wilton's digital presence across multiple retail platforms.

• Champion Digital Shelf Excellence: Lead the charge in managing and executing digital shelf activities to support Wilton's eCommerce strategy.
• Collaborate Across Teams: Partner with sales and marketing teams to strategize and implement shelf expansion, prioritize SKUs, and develop best-in-class eCommerce content.
• Optimize Product Listings: Identify and address content needs for product pages, including compelling copy, high-quality imagery, engaging videos, and enhanced content.
• Analyze and Enhance Performance: Utilize your analytical skills to monitor and assess brand health and performance metrics across various retailers.
• Stay Ahead in eCommerce: Keep abreast of the latest eCommerce trends, consumer behaviors, and technological advancements.

• Bachelor's degree from a four-year college or university with an emphasis in Marketing, Business, or a related field.
• Minimum of 2+ years of eCommerce or digital marketing experience required.
• Previous experience with content management systems, particularly PIM systems including Salsify, 1WorldSynch, Syndigo, or Widen.
• Passion for detail and blending qualitative and quantitative information to enhance brand content.

Wilton values an engaging in-person work environment with a focus on cross-functional collaboration and problem-solving. We also recognize the need for workplace flexibility, offering a hybrid schedule with the ability to work half a day on Fridays.

Wilton is an equal employment opportunity employer, committed to attracting and retaining the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability, or veteran status as provided by law.