Digital Marketing Technology Director

8 hours ago

Columbia, South Carolina, United States Knak Digital Full time
Job Title: Director of Marketing Technology

We are seeking a highly skilled and experienced Director of Marketing Technology to join our team at Knak Digital. As a key member of our leadership team, you will be responsible for providing strategic guidance and leadership to our technology team, fostering a culture of innovation and excellence.

Key Responsibilities:
  • Provide strategic guidance and leadership to the technology team, fostering a culture of innovation and excellence.
  • Collaborate with senior leadership to develop and execute the agency's technology roadmap, aligned with business goals.
  • Oversee the planning, execution, and delivery of technical projects, ensuring they are completed on time, within scope, and within budget.
  • Serve as a trusted technical advisor to clients, understanding their needs and recommending appropriate technology solutions to drive business success.
  • Mentor and develop a high-performing technology team, nurturing talent and fostering a collaborative environment.
  • Implement best practices for quality assurance and testing to ensure the reliability, security, and performance of our digital solutions.
  • Evaluate and manage third-party technology vendors and partnerships, ensuring they align with our agency's standards and objectives.
  • Stay up-to-date with industry trends and emerging technologies, evaluating their potential to enhance our service offerings and client outcomes.
  • Manage the technology budget, forecasting expenditures and optimizing resource allocation to maximize ROI at a project and agency level.
Requirements:
  • Bachelor's degree
  • 3+ years experience in a senior technology leadership role within a marketing agency or similar fast-paced environment.
  • Proficiency in web development, digital marketing technologies, CMS platforms (e.g., WordPress, Drupal), CRM systems (e.g., Salesforce, Sharp Spring), and analytics tools (e.g., Google Analytics) in a hands-on and oversight capacity.
  • Strong leadership and people management skills with the ability to inspire and motivate a diverse team along with the capacity to recruit and retain.
  • Excellent verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
  • Strong analytical and problem-solving abilities, with a keen eye for detail and a commitment to delivering high-quality results.
  • Proven ability to think strategically and execute tactically, balancing short-term needs with long-term objectives.
  • Ability to work collaboratively with all departments (Creative, Media, Production, Insights & Strategy, Account Services) to deliver fully integrated solutions.

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