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Senior Marketing Technology Architect

2 months ago

Columbia, South Carolina, United States Blend360 Full time
Job Overview

Company Overview:
Blend360 is a leading provider of AI-driven services, dedicated to creating significant impact for clients through advanced data science, artificial intelligence, and innovative technology solutions. Our mission is to empower visionary ideas by addressing critical challenges through the integration of human expertise and AI capabilities. We strive to unlock value and inspire innovation for our clients by leveraging top-tier talent and data-centric strategies.

Position Summary:

The Solutions Architect will play a pivotal role in designing and implementing processes and integrations that unify marketing and platform data into cohesive, impact-oriented solutions. This position demands a profound technical knowledge of marketing technology (Martech), advertising technology (Adtech), cloud solutions, and customer experience (CX) platforms, along with the ability to guide and mentor a team of developers and engineers. The role will tackle intricate data challenges, utilizing insights from first-party (1P) and third-party (3P) identities, omnichannel data, and enhancing analytics capabilities.

Key Responsibilities:
  • Architect and design scalable, resilient, and secure technology solutions for marketing, advertising, and customer experience, focusing on emerging technologies and best practices.
  • Analyze complex enterprise data environments to extract essential requirements and dependencies from existing configurations, identifying new opportunities for technical consulting.
  • Oversee the integration of Martech, Adtech, and CX platforms, ensuring seamless connectivity with current systems and data flows, including:
    • Customer Data Platforms (CDPs), composable architectures, activation strategies, A/B testing, tagging and data collection, marketing automation, orchestration, and decisioning platforms.
  • Collaborate with marketing, IT, and other stakeholders to grasp business needs and translate them into technical specifications, aligning these with favorable business outcomes.
  • Provide technical leadership and mentorship to a team of developers and engineers, ensuring compliance with solution design throughout the development lifecycle.
  • Contribute to strategic guidance and client technology assessments as a subject matter expert (SME).
  • Create architecture diagrams at conceptual, logical, and physical levels to illustrate solution designs, including data flow diagrams.
  • Ensure the reliability, performance, and scalability of client technology stacks.
  • Develop and maintain comprehensive documentation for architecture, processes, and systems.
  • Troubleshoot and resolve technical issues related to platform integrations.
Qualifications:
  • Bachelor's degree in Computer Science, Information Technology, or a related discipline.
  • Over 10 years of experience in Martech, Adtech, and CX platform architecture, integration, and implementation.
  • Proven track record in designing solutions for complex enterprise organizations.
  • Strong technical expertise in Martech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), Adtech solutions (e.g., Google Marketing Platform, The Trade Desk, LiveRamp), and CX platforms (e.g., Qualtrics, Pega, Optimizely).
  • Proficiency in programming languages such as JavaScript, Python, and SQL.
  • Experience in designing systems integrated with cloud platforms like AWS, Azure, or Google Cloud, with a solid understanding of their offerings.
  • Comprehensive knowledge of data management and integration processes.
  • Exceptional problem-solving abilities and capacity to work under pressure.
  • Strong communication and collaboration skills, capable of working effectively with cross-functional teams.
  • Demonstrated success in leading technical projects from inception to completion.
Preferred Qualifications:
  • Master's degree in Computer Science, Information Technology, or a related field.
  • Certifications in relevant cloud, Martech, Adtech, or CX platforms.
  • Experience with AI and machine learning applications in marketing.
  • Familiarity with Agile/Scrum methodologies.