Senior Creative Content Specialist
3 weeks ago
Ideal Image Development Corporation is a leading medical aesthetics brand in North America, dedicated to making personal aesthetics and wellness services more accessible and effective. Our mission is to empower women through every step of their self-care journey, providing a personalized and premium experience that delivers real results.
Job SummaryWe are seeking a highly skilled Senior Copywriter to join our team. As a Senior Copywriter, you will be responsible for developing and executing clear and consistent positioning and messaging across all channels, embodying the brand's evolving tone of voice.
Key Responsibilities- Develop and execute key messaging across all channels, including website, paid social, organic social, email, direct mail, blog, SMS, app, and microsite.
- Identify best practices, trends, and fresh content ideas to drive performance on key digital, organic, and paid social channels.
- Support the Marketing Team in creating impactful, on-brand messaging across all brand touchpoints.
- Partner with design, marketing, medical, sales, and human resources to develop and align on copy for all brand touchpoints.
- Develop and execute copy for all campaigns throughout the calendar year, including brand campaigns, product launch campaigns, brand collaborations/partnerships, and special projects.
- Proofread service and product copy across all touchpoints (Marketing/Corporate/Medical).
- Meet tight deadlines.
- Bachelor's degree or equivalent working experience in a related field.
- 8+ years as a copywriter, experience with similar scope of responsibilities.
- Exceptional grammar and proofreading skills.
- Attention to detail is a must.
- Experience and passion for beauty, aesthetics, and the rapidly evolving digital landscape.
- Impeccable organization and communication skills.
- Experience working with an evolving brand voice.
- Experience writing copy in various digital channels (website, social, email, etc).
- Experience working in a startup or fast-paced environment is preferred.
- Familiar with project management platforms like Wrike and Monday.
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