Content Marketing Specialist

2 months ago

Tampa, United States Inovalon Full time

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview: The Content Marketing Specialist is responsible for creating compelling digital content that aligns with the INOVALON overall strategic plan, audience needs, and corporate messaging. The ideal candidate will be an exceptional writer, strategist, and collaborator, and will be passionate about developing results-oriented marketing communications.


Duties and Responsibilities:
* Develop and create digital marketing content to support and drive results for INOVALON marketing campaigns;
* Monitor healthcare industry issues critical to INOVALON customers;
* Stay current with social media, email marketing and content writing best practices, SEO standards, and trends;
* Edit and proofread marketing communications materials and content as assigned;
* Work closely with lead generation and communication staff to create relevant content;
* Create SEO content to ensure web content matches user intent and targeted search engine terms;
* Provide SEO support to Digital team by creating H1 and H2 headers and meta data content;
* Collaborate with Digital team on content optimization for SEO purposes;
* Other duties as requested and/or determined;
* Maintain compliance with Inovalon's policies, procedures and mission statement;
* Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
* Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

Job Requirements:
* Minimum of 1+ year(s) of work experience as a copywriter or marketing communications specialist (with a heavy focus on writing), or other similar role;
* Exceptional writing, editing and proofreading skills;
* Experience writing for the web and/or social media;
* Knowledge of current SEO best practices, trends and tools;
* Inovalon to communicate effectively across multi-functional departments and teams;
* Inovalon to thrive in a fast-paced, deadline-driven team environment with shifting priorities;
* Interest and willingness to be a team player and assist with overall marketing needs and projects;
* Experience in a B2B environment is a plus, but not required;
* Skills in WordPress, HTML and Adobe Creative Suite are a plus, but not required;
* Experience in the healthcare industry is a plus, but not required;
* Highly organized, detail-oriented skill set; and
* Inovalon to be flexible and work under changing priorities.

Education:
* Bachelor's degree in communications, English, journalism or its equivalent;

Physical Demands and Work Environment:
* Sedentary work ( i.e. sitting for long periods of time);
* Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
* Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
* Subject to inside environmental conditions; and
* Travel for this position will include less than 5% locally usually for training purposes.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.

By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.

Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.

The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.

To review the legal requirements, including all labor law posters, please visit this link

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