Senior Marketing Analyst

1 week ago


Austin, Texas, United States Harnham Full time
Senior Marketing Analyst

Are you a data-driven marketing professional looking to make a tangible impact in education? We're seeking a Senior Marketing Analyst to join our pioneering EdTech company on a mission to increase graduation rates across the U.S. using cutting-edge, tech-enabled services.

About the Role

As a Senior Marketing Analyst, you'll collaborate closely with the Head of Marketing, diving deep into campaign performance to generate actionable insights. You'll champion data-driven decision-making, working on everything from A/B testing to strategic recommendations. This role also involves light data engineering, performance reporting, and cross-functional collaboration.

Key Responsibilities
  • Organize and analyze complex datasets to generate meaningful insights.
  • Evaluate marketing campaigns (email, SMS, paid search, social, etc.) using advanced statistical techniques.
  • Design, execute, and interpret A/B tests to enhance user experience.
  • Create intuitive, data-driven dashboards to empower real-time decision-making.
  • Deliver regular reports on performance, insights, and strategic recommendations for internal teams and external partners.
  • Lead validation efforts to maintain a stable, scalable data system.
Requirements
  • Degree in Mathematics, Statistics, Economics, Business, or related field.
  • 4+ years of experience in analytics, with at least 2 years supporting marketing teams.
  • Expert-level SQL skills.
  • Proficiency in data visualization tools (e.g., Tableau).
  • Solid grasp of statistical analysis (e.g., correlation, regression).
  • Ability to communicate data-driven insights and lead discussions across teams.
  • Experience with machine learning or predictive modeling is a plus.


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