Senior SEO Analyst Position

1 week ago


New York, New York, United States Red Ventures Full time
About Red Ventures

Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships, and many proprietary brands including Bankrate, AllConnect.com, and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo.

Job Description

We are seeking an experienced Senior SEO Analyst to help drive growth through our organic strategy. This role will encompass building and evolving our SEO strategy for one of Bankrate's core verticals (Mortgages, Home Equity, Investing, or Loans). As a Senior SEO Analyst, you will support the development and implementation of our SEO strategy, including content marketing, user experience, and technical SEO responsibilities.

About the Role

You will work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for Bankrate. SEO strategy at Red Ventures moves fast, so you will have a data science and analytics team fully dedicated to creating SEO products and tools that give you access to more data and better insights, meaning you spend less time on SEMrush and more time making decisions that impact the business.

Responsibilities
  • Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
  • Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
  • Keep our site and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
  • Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions
  • Own financial performance reports and presentations with senior leadership
Requirements
  • At least 3 years of experience in SEO as a self-starting, curious, proven performer
  • Experience leading and/managing a team of more junior analysts
  • Experience developing and implementing growth marketing strategy in collaboration with senior leaders and stakeholders.

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