Channel Marketing Manager for Public Safety

2 weeks ago

Chelmsford, Massachusetts, United States ZOLL Resuscitation Full time
Job Summary

The US Channel Marketing Manager will be responsible for driving channel marketing strategy, tactics, and support for select public safety distributor partners in the US. This role will work closely with strategic account sales and cross-functional partners to execute channel marketing programs and promotions that will accelerate public safety product portfolio growth and public adoption.

Key Responsibilities
  • Develop and execute the annual marketing plan for each partner and drive quarterly calendars and actions.
  • Manage, monitor, and measure distributor partner marketing strategies and programs, providing regular analytics and recommendations for optimization.
  • Develop and execute strategic digital and e-commerce content initiatives, including optimization planning to drive channel partner engagement and sales growth.
  • Negotiate and execute supplier investment/co-op marketing programs.
  • Develop channel marketing strategies in collaboration with the extended marketing team, senior manager, and sales.
  • Create and maintain consistent, high-level communications cadence with account to drive partnerships and programs.
Requirements
  • Bachelor's Degree required.
  • 7-10 years marketing experience; ideally working with distribution channels.
  • Experience working with annual calendar of monthly programs/promo schedules required.
Knowledge, Skills, and Abilities
  • Strong experience in content development, promotion ideation, and working with cross-functional and internal teams.
  • Self-starter with in-depth knowledge of current channel marketing strategies and techniques.
  • Experience managing annual/quarterly calendar of programs and promotions.
  • Demonstrated analytical, organizational, negotiation, and project management skills.
  • Demonstrated written and oral communications skills, including strong presentation skills.
  • Superb leadership, communication, and collaboration capabilities.
  • Excellent time-management and organizational skills.
  • Advanced ability to drive creativity and innovation.
Travel Requirements
  • Up to 30-40% annually.

ZOLL Resuscitation is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation, and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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