Digital Marketing Specialist
2 days ago
The Stow Company is seeking a highly skilled Digital Marketing Specialist to join our team in Holland, MI. As a leading provider of custom closets and organizational solutions, we are committed to delivering exceptional customer experiences through innovative marketing strategies.
Job Summary:We are looking for a talented Digital Marketing Specialist to plan, implement, and optimize acquisition marketing campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing principles, including search engine marketing, social media advertising, and affiliate marketing. If you have a passion for data-driven marketing and a desire to drive business growth, we encourage you to apply.
Key Responsibilities:- Search Engine Marketing (SEM) Campaign Management:
- Plan, execute, and optimize SEM campaigns across Google Ads, Bing Ads, and other relevant channels.
- Conduct keyword research, ad copy creation, bid management, and performance tracking to ensure maximum ROI.
- Proactively identify new opportunities for improving campaign performance and efficiency.
- Paid Social Media Marketing:
- Assist in the development and optimization of paid social media advertising strategies across Facebook and Instagram.
- Collaborate with the creative team to produce engaging ad creatives and ad copies.
- Monitor campaign performance and work with outside partners to make data-driven optimizations to improve results.
- Effectively manage daily budgets to maintain consistent lead volume for each of our portfolio brands.
- Affiliate Marketing:
- Support the Affiliate Marketing program by supporting outside partners through performance monitoring, partner approvals, and campaign optimization.
- Coordinate with internal teams to develop promotional materials and strategies for affiliate partners.
- SEO Support:
- Assist in implementing on-page and off-page SEO strategies to improve organic search rankings.
- Conduct regular website audits, keyword research, and competitor analysis to identify opportunities for optimization.
- Analytics and Reporting:
- Manage and leverage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking, reporting, and optimization of digital marketing efforts.
- Monitor and analyze digital marketing campaign performance using various analytics tools.
- Prepare daily and weekly reports detailing key metrics, trends, and insights to inform decision-making.
- 1+ years of digital marketing experience, preferably in an agency setting.
- College-level graduate with a degree in a related field.
- Familiarity with Google Ads, Bing Ads, Universal Google Analytics, Google Analytics 4, Google Tag Manager, and Google Business Profiles.
- Experience in digital advertising campaign optimization and a proven track record of delivering qualified traffic acquisition and conversion.
- Google Ads Certified and Google Analytics Certified are preferred.
The Stow Company offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.
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