Senior Digital Marketing Conversion Tracking Manager

1 day ago


Kingwood, West Virginia, United States Insperity Full time
Job Title: Senior Digital Marketing Conversion Tracking Manager

At Insperity, we are seeking a highly skilled Senior Digital Marketing Conversion Tracking Manager to join our team. This role is responsible for developing and implementing a tagging and tracking strategy to monitor website and ad performance, as well as creating comprehensive reports and analysis to provide insights into conversion metrics and user behavior.

Key Responsibilities:
  • Develop and implement a tagging and tracking strategy to monitor website and ad performance
  • Configure and maintain conversion tracking tools to ensure accurate data collection from various online channels
  • Create comprehensive reports to provide insights into conversion metrics and user behavior
  • Analyze data to identify conversion bottlenecks and areas for improvement, and provide actionable recommendations to marketers
  • Diagnose and resolve tracking issues promptly to ensure data accuracy and reliability
  • Conduct regular testing to verify the accuracy of tracking implementations
  • Implement A/B testing and other methodologies to optimize conversion rates
  • Maintain comprehensive documentation of tracking configurations, changes, and troubleshooting procedures
  • Stay abreast of industry trends, changes in tracking technologies, and best practices
Requirements:
  • Bachelor's Degree in Computer Science, Marketing, Business, or a related discipline
  • Five to seven years of experience in Google Tag Manager, Google Analytics 4
  • Applicable certifications in Google tagging, tracking, and analytics tools
  • Proven expertise in Google Tag Manager, Google Analytics 4
  • Strong knowledge in tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager
  • High-level of expertise on Tags implementation and troubleshooting
  • Solid knowledge of Google Analytics APIs
  • Proven experience in setting up conversion tracking and creating reports using analytics tools
  • Strong understanding of web design principles and the ability to create visually appealing and conversion-focused designs
  • Proficiency in technical aspects of website optimization and ad campaign management
  • Strong analytical mindset with the ability to interpret data and make data-driven decisions
  • Excellent communication and collaboration skills
  • Creative problem-solving skills with a focus on improving conversion rates
What We Offer:
  • A comprehensive total rewards package, including generous paid time off, top-tier medical, dental, and vision benefits, health and wellness support, paid volunteer hours, and more
  • A commitment to diversity, inclusivity, and a sense of belonging
  • A culture that values continuous learning and professional growth
  • A collaborative and dynamic work environment

Insperity is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees and applicants.



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