Strategic Communications Manager for Travel and Tourism Brands
1 week ago
As a Strategic Communications Manager at TURNER, you will be responsible for developing and executing comprehensive PR campaigns for our travel and tourism clients. With a passion for storytelling and media relations, you will work closely with our team to create engaging content that showcases the unique experiences and attractions of our client destinations.
About UsTURNER is a full-service public relations and digital communications agency specializing in travel, outdoor, lifestyle, and wellness brands. Our team has a deep understanding of the industries we serve and is dedicated to helping our clients achieve their business objectives through effective communication strategies.
We are seeking a highly skilled and experienced Senior Account Executive to join our team in New York, NY. As a key member of our account team, you will be responsible for managing daily activities for designated travel/tourism/lifestyle accounts and contributing to proactive media relations efforts.
Key Responsibilities:
- SUPPORTS DAILY ACTIVITIES FOR DESIGNATED TRAVEL/TOURISM/LIFESTYLE ACCOUNTS AS PART OF A MULTI-PERSON ACCOUNT TEAM.
- CONTRIBUTES 70 PERCENT OF TIME TO PROACTIVE MEDIA RELATIONS, WITH A FOCUS ON CONSUMER MEDIA AND THOUGHT LEADERSHIP ACROSS TRAVEL, OUTDOOR, ACTIVE, AND WELLNESS VERTICALS.
- Maintains and leverages strong relationships with top-tier national and regional media across platforms; gets ahead of coverage opportunities.
- Plans, implements and manages client media missions and media events.
- Plans and executes group media familiarization tours in destination (some travel required).
Requirements:
- 5+ years of communications experience, preferably in travel/tourism industry and relevant experience with product brands through partnerships or standalone campaigns.
- Holds established national and regional media relationships, and the skills to develop new relationships using traditional and digital tools.
- BA or BS in public relations, journalism, communications or related field.
- Excellent interpersonal and communication skills.
- Proficient in AP Style.
- Previous experience coordinating media familiarization tours, media events and media missions.
- Possesses excellent writing skills, with a strong attention to detail.
- Uses social media tools regularly and has experience integrating social media into PR programs.
- Proficiency using Cision and Muck Rack platforms.
About TURNER
TURNER is a public relations, social media and digital communications firm representing some of the world's best destinations, resorts and brands. We specialize in tourism, travel and active lifestyle brands (
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