Product Marketing Manager

3 weeks ago

Penn Yan, United States Samsung Electronics Co., Ltd. Full time
Role Summary

Samsung Ads, the advertising monetization arm of Samsung Electronics, is seeking a Product Marketing Manager to drive the go-to-market strategy for innovative product updates and new features. The ideal candidate will have a strong understanding of the ad tech landscape and the ability to connect with the CTV space.

Key Responsibilities
  • Develop and maintain excellent working relationships with all appropriate levels within and outside the company.
  • Drive sales impact and go-to-market strategies across solutions, including direct & programmatic.
  • Work directly with Internal and External client customers to identify new features & functions and serve as a product expert in client meetings and solution development.
  • Develop solutions narratives based on - data insights, use cases, customer successes and unique value and differentiators for Samsung Ads.
  • Play an integral role in identifying and prioritizing product needs based on customers and marketplace feedback and communicate business requirements effectively to help drive an impactful product roadmap.
  • Drive product communications and gear the business team with most relevant information on new product innovations and in-market product enhancements.
  • Serve as an evangelist for Samsung Ads products through partnering with PR for thought leadership social media, and speaking engagements.
Requirements
  • 8+ years working in an organization that supports the Advertising Sales function with Fortune 500 brands in the Agency and Brand space.
  • Experience working with Programmatic technology, particularly in the area of packaging and positioning ad tech as a key element of the media buying process.
  • Understanding of ad tech ecosystem or equivalency in adjacent area, ability to understand complex relationships across and between component areas.
  • Experience working in an advertising technology company is a plus.
  • Understanding & proficiency of the Programmatic & Mobile advertising landscape.
  • Bachelor's degree in Business, Advertising or related field.
  • Experience in leading training sessions for a national sales organization and helping communicate a narrative, not just product features.
  • Ability to hold internal & external customer interviews and distill key feedback needed to move our ad tech platforms forward with clear rationale.
  • Creativity, not willing to accept the status quo, and work to build support and consensus for ideas across teams is highly valued.
  • Deep understanding of the digital advertising space, while understanding the day-to-day lives of TV and Media buyers either through programmatic or direct buying channels.
  • Knowledge of agile marketing principles, what it takes to work in semi-decentralized teams with a can do attitude.
About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, manufacturing a wide range of electronics products including smartphones, TVs, home appliances, and more. We are committed to innovation and growth, driven by an inclusive culture and a diverse workforce.

We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

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