Product Marketing Manager

2 days ago


Penn Yan, United States Samsung Electronics Co., Ltd. Full time
Job Summary

Samsung Electronics Co., Ltd. is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our Product Marketing team, you will be responsible for developing and executing go-to-market strategies for our innovative product updates and new features.

Key Responsibilities
  • Develop and maintain a deep understanding of the digital advertising landscape, including programmatic, mobile advertising, and ROI-driving ad formats.
  • Collaborate with cross-functional teams to identify new features and functions, and serve as a product expert in client meetings and solution development.
  • Drive sales impact and go-to-market strategies across solutions, including direct and programmatic advertising.
  • Develop solutions narratives based on data insights, use cases, customer successes, and unique value and differentiators for Samsung Ads.
  • Play an integral role in identifying and prioritizing product needs based on customer and marketplace feedback, and communicate business requirements effectively to drive an impactful product roadmap.
  • Drive product communications and gear the business team with relevant information on new product innovations and in-market product enhancements.
  • Serve as a business and sales subject matter expert across the business in all areas of CTV, mobile, OLV, and more.
  • Partner with PR to develop thought leadership, social media, and speaking engagements to promote Samsung Ads products.
Requirements
  • 8+ years of experience working in an organization that supports the Advertising Sales function with Fortune 500 brands in the Agency and Brand space.
  • Experience working with programmatic technology, particularly in the area of packaging and positioning ad tech as a key element of the media buying process.
  • Understanding of the ad tech ecosystem or equivalency in an adjacent area, with the ability to understand complex relationships across and between component areas.
  • Experience working in an advertising technology company is a plus.
  • Understanding and proficiency of the programmatic and mobile advertising landscape.
  • Bachelor's degree in Business, Advertising, or a related field.
  • Ability to hold internal and external customer interviews and distill key feedback needed to move our ad tech platforms forward with clear rationale.
  • Creativity, a willingness to accept the status quo, and the ability to build support and consensus for ideas across teams is highly valued.
  • Deep understanding of the digital advertising space, with an understanding of the day-to-day lives of TV and media buyers either through programmatic or direct buying channels.
What We Offer

Samsung Electronics Co., Ltd. is committed to creating a global team where everyone belongs and has equal opportunities. We aim to inspire our talent to be their true selves and build a better tomorrow for our customers, partners, and communities.

We are an equal opportunity employer and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process: Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.



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