Product Marketing Director

4 weeks ago

Penn Yan, United States Samsung Electronics Co., Ltd. Full time
Job Summary

We are seeking an experienced Product Marketing Director to lead our gaming marketing efforts for Samsung TVs. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, engagement, and retention of gaming on Samsung TVs.

Key Responsibilities
  • Lead and execute go-to-market plans for new product and feature launches, including positioning, messaging, and promotional strategies to maximize impact and adoption
  • Develop and implement comprehensive marketing strategies to drive customer acquisition, engagement, and retention of Gaming on Samsung TVs
  • Analyze gaming market trends, gamer behavior, and competitor activities to inform marketing strategies and develop the value proposition of new products and features
  • Oversee strategy and execution of lifecycle comms, social media content, partner programs, industry events, and other marketing initiatives to achieve business goals
  • Collaborate with priority gaming partners and publishers to define a content marketing calendar, align marketing plans, and support their biggest titles and offers on our platforms
  • Collaborate closely with cross-functional teams, including Product Management, Business Development, Creative Studio, Communications & Event Management to ensure successful launches with a clear and cohesive marketing plan
  • Determine key metrics to track and measure the success of product marketing initiatives and provide actionable insights and recommendations for optimization
Requirements
  • 13+ years of experience with product marketing, consumer products, and/or brand management, with brands and at companies with global scale. Prior gaming marketing experience is required
  • Deep experience leading campaign development from briefing to integrated execution, including online video, digital and mobile ads, paid acquisition, social media, website landing pages, comms initiatives, and event activations
  • Ability to apply analytics rigor to measure, analyze, and report the impact of marketing initiatives, including brand lift, user acquisition, and retention/engagement
  • Experience partnering closely with Product, UX, and Research teams to understand the needs of a target segment and develop product marketing plans to meet those needs
  • Excellent communicator, able to clearly articulate strategic plans, provide timely updates to execs, and ensure alignment with cross-functional stakeholders
  • Comfortable operating in a dynamic environment where teams may need to rapidly evolve plans as business priorities change
  • Organized, detail-oriented, and focused on driving measurable business impact
  • Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership
What We Offer

We offer a competitive salary range of $200,000 to $250,000, depending on relevant skills and experience. We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating a global team where everyone belongs and has equal opportunities.

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