Vice President of Corporate Communications
2 months ago
Aspen One is seeking a seasoned Vice President of Corporate Communications to lead our communications strategy and execution. This role is crucial in shaping the narrative of Aspen One, enhancing our brand reputation, and fostering strong relationships with stakeholders across various platforms.
Key Responsibilities- Develop and implement a comprehensive corporate communications strategy that aligns with Aspen One's business objectives and enhances the company's reputation.
- Oversee and manage Aspen One's brand image, ensuring consistent messaging and visual identity across all communication platforms, both internal and external.
- Build and maintain strong relationships with key media outlets, influencers, and stakeholders. Act as the primary spokesperson for the company in all media engagements.
- Lead crisis communication efforts, providing strategic guidance and managing the company's response to any potential issues or crises that may arise.
- Collaborate with the executive team to develop and execute internal and external communications, including speeches, presentations, and public statements.
- Work closely with HR, Creative and Brand Services, and other departments to ensure that internal communications effectively reflect and support external messaging and brand positioning.
- Partner with our community management team to manage community relations as well as local press.
- Oversee the creation of high-quality content, including press releases, media kits, and executive speeches, ensuring alignment with the company's voice and messaging.
- Lead internal communications efforts to foster employee engagement, ensuring alignment with corporate objectives and maintaining a positive company culture.
- Develop and maintain relationships with key stakeholders, including investors, partners, customers, and employees, to ensure clear and consistent communication.
- Establish metrics to assess the effectiveness of communication strategies and provide regular reports to the executive team, identifying areas for improvement and making data-driven decisions.
- Lead and mentor the corporate communications team, fostering a culture of collaboration, innovation, and continuous improvement.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field. A Master's degree is preferred.
- Minimum of 10 years of experience in corporate communications, with at least 5 years in a leadership role.
- Proven experience in crisis management and media relations.
- Strong understanding of brand management and digital communications.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Strong leadership skills with the ability to inspire and motivate a team.
- Experience working with senior executives and providing strategic counsel.
- Knowledge of the ski and hospitality industries is a plus.
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