Vice President of Marketing Leadership

23 hours ago


El Cajon, California, United States Sycuan Full time
Job Title: Vice President of Marketing

The Vice President of Marketing will lead our marketing team by generating property visitation, growing the database through a comprehensive strategy that drives brand awareness, and ultimately increases revenue and profit.

Job Purpose:

The Vice President of Marketing will be responsible for developing and executing a data-driven marketing strategy that aligns with the company's overall business objectives. This includes leading the marketing team, fostering a culture of creativity and innovation, and leveraging customer data to personalize marketing efforts.

Key Responsibilities:
  • Lead the development and execution of a comprehensive marketing strategy that drives brand awareness and increases revenue and profit.
  • Lead and mentor a high-performing marketing team, fostering a culture of creativity and innovation.
  • Leverage customer data to personalize marketing efforts and drive targeted marketing campaigns.
  • Oversee all casino marketing, promotions, and advertising activities, including promotion and special events, brand management, content marketing, public relations, market research, and strategic partnerships.
  • Manage the marketing and advertising budget and ensure efficient resource allocation.
  • Build and maintain strong relationships with key partners, agencies, and media outlets.
  • Stay abreast of industry trends, competitor strategies, and customer behavior through ongoing market research and competitive analysis.
Requirements:
  • Bachelor's Degree in Marketing, Communications, or related field or equivalent experience.
  • 10+ years of experience in marketing leadership roles, preferably within the casino and/or hospitality industry.
  • Proven track record of developing and executing successful data-driven marketing and advertising strategies.
  • Experience in media planning and buying (TV, radio, print, outdoor, online).
  • Experience with database marketing and a passion for leveraging customer data to personalize marketing efforts.


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