Digital Marketing Specialist

Bizon Group Inc. is seeking a highly motivated and detail-oriented professional to fill the position of Digital Marketing Specialist. The successful candidate will play a key role in supporting our dynamic marketing team and contributing to the development and implementation of effective marketing strategies.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization (SEO).
• Conduct market research to identify trends, competitor activities, and customer preferences, using tools such as Google Analytics and other analytics tools.
• Collaborate with the product management team to ensure marketing materials accurately represent product features and benefits, and to identify opportunities for growth and improvement.
• Manage e-commerce initiatives, including website updates, online promotions, and inventory management.
• Utilize HTML for basic website edits and email marketing campaigns, ensuring a seamless user experience and consistent branding.
• Monitor and analyze campaign performance using analytics tools to optimize future marketing efforts and drive results.
• Support budgeting processes by tracking expenses related to marketing activities, and providing regular reports on campaign performance and ROI.
• Implement SEO strategies to enhance online visibility and drive organic traffic, improving the company's online presence and credibility.
• Contribute to performance marketing efforts by analyzing data and suggesting improvements, ensuring that marketing campaigns are aligned with business objectives and delivering measurable results.

Requirements:

• Experience working in a fast-paced agency environment or similar setting.
• Knowledge of marketing automation tools, such as HubSpot and Marketo.
• Experience with Google Analytics and other analytics tools, including A/B testing and conversion rate optimization.
• Strong understanding of product management principles, including product lifecycle management and go-to-market strategies.
• Experience in e-commerce platforms and strategies, including website design, development, and maintenance.
• Basic knowledge of HTML and CSS, including web content management and email marketing campaigns.
• Familiarity with budgeting processes related to marketing initiatives, including expense tracking and reporting.
• Excellent research skills, including market research, competitor analysis, and customer insights.
• Analytical mindset, with the ability to interpret data effectively and make informed decisions.
• Knowledge of performance marketing strategies, including affiliate marketing, native advertising, and retargeting.
• Understanding of SEO best practices, including keyword research, link building, and content optimization.

What We Offer:

• A competitive salary range of $24.00 - $28.00 per hour.
• A comprehensive benefits package, including health insurance, dental insurance, paid time off, and vision insurance.
• A collaborative and dynamic work environment, with opportunities for growth and development.

The estimated salary for this role is $50,000 - $60,000 per year, based on a 40-hour workweek and assuming an hourly wage between $24.00 and $28.00.