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Innovative Creative Strategist
2 months ago
Are you a visionary thinker with a passion for creative strategy and growth? Direct Agents is in search of an enthusiastic and innovative Creative Strategist to enhance our team of design-oriented and entrepreneurial professionals.
We are looking for an individual who excels in experimentation, adapts quickly, and is motivated to make a substantial impact as a strategic collaborator.
WHO WE ARE
Direct Agents operates as an independent growth marketing consultancy, merging technology with human creativity.
CLIENTS WE'VE PARTNERED WITH INCLUDE
Notable brands such as Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands, among others.
WHAT SETS US APART
Accelerated Professional Development
Experience twice the speed of individual learning and career advancement.
Diverse and Minority-Owned
We proudly hold certification as a Minority-Owned business by the National Supplier Diversity Council, with 48% BIPOC representation across the agency and 38% in senior leadership roles. Additionally, we celebrate 60% female representation, with 40% in senior leadership.
Recognized as a Top Workplace
We have been honored as a 6-time winner of Crain's Best Places to Work and a finalist for Most Dedicated to Employee Growth in Digiday's Work Life Awards.
WHY CHOOSE DIRECT AGENTS
We believe that personal achievement stems from the effort you invest. We eliminate office politics and bureaucracy, empowering you to directly influence your growth trajectory. Here are some opportunities for you to thrive as a thought leader:
- Access to Advanced Practices: Stay ahead in the industry with innovative practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon.
- Top-Notch Technology Stack: Utilize premier tools such as Segment, mParticle, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom, and more to ensure you have the resources necessary to excel.
- Creative Solutions: Engage in exciting growth areas like MMM, CTV, Social Commerce, Retail Media, and emerging technologies, supported by our commitment to continuous innovation.
- Future-Forward AI: Equip yourself for the future with access to AI research and best practices for AI-driven data analysis, efficiency, and custom AI chatbots.
- Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders invested in your success.
- Ongoing Learning Opportunities: Participate in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership, and management.
- Strategic Problem Solving: Contribute to strategic discussions where your insights can directly influence the agency's approach to challenges and opportunities.
- Inclusive Marketing Initiatives: Join our marketing efforts to shape our POV content, videos, and company social platforms, showcasing your expertise.
THE ROLE
Creative Strategy:
- Conceive, develop, and implement innovative marketing strategies that align with our clients' objectives.
- Enhance brand visibility, engagement, and conversions through compelling content and authentic partnerships.
Campaign Management:
- Oversee the daily operations of the creative department and manage the complete execution of dynamic campaigns.
- Ensure effective project management, timely delivery, and clear measurement of key performance indicators (KPIs).
Business Development:
- Collaborate with sales and business development to craft compelling pitches and proposals.
- Excel in client presentations and RFP responses, demonstrating your expertise in creative and influencer marketing.
Cross-Functional Collaboration:
- Work seamlessly with internal teams to produce high-performing creative solutions and foster client relationships.
DESIRED BACKGROUND
- 3+ years of experience in the creative services sector, particularly in creative strategy.
- In-depth understanding of creative performance, platform trends, and expertise in performance and growth marketing.
- Proven experience in managing creative services and design teams, focusing on social asset design, short-form video, copywriting, and website design.
- A successful track record in creative sales, including developing and executing sales strategies and upselling creative services.
- Exceptional written and verbal communication skills with the ability to craft unique and engaging messaging.
- Familiarity with project management software and creative tools, including emerging areas in generative AI.
- Ability to drive overarching business goals and achieve measurable outcomes with meticulous attention to detail.
- Self-motivated, proactive, and adaptable to changing priorities.
- Experience in influencer marketing and managing user-generated content (UGC) is a plus but not mandatory.
ESSENTIALS AND PERKS
- A competitive salary range of $85,000 - $95,000, based on experience, with annual compensation reviews tied to performance.
- Bi-annual bonus opportunities based on company and individual performance.
- Regular performance evaluations and growth path discussions throughout onboarding and quarterly thereafter.
- Comprehensive health, dental, vision, and mental health benefits, including access to providers.
- Generous Paid Time Off, including birthdays and volunteering time.
- Paid Parental Leave of up to 12 weeks, depending on seniority.
- Summer Fridays with a half-day schedule from Memorial Day through Labor Day.
- Access to a new MacBook Pro for seamless work, whether in-office or remote.
- A newly designed office space with stunning views.
- Each team member enjoys a dedicated workspace equipped with necessary peripherals.
- Access to commuter benefits and annual memberships to local bike-sharing services.
- Regular team-building events and celebrations.
- A dog-friendly office environment.
- An inspiring atmosphere with supportive colleagues and innovative projects.
- Opportunities for future career development through internal and external professional growth initiatives.
- A strong belief in collaboration and growth.
COME AS YOU ARE
We view our organization as a close-knit team built on respect. Your background or identity does not influence your value here. Direct Agents is a progressive and inclusive meritocracy. If you are skilled and passionate about your work, we welcome you.
We are proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by applicable laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.
