Digital Diagnostic Marketing Expert

6 days ago


Étreux, Hauts-de-France, United States Pathology News Full time

We are seeking a highly skilled Digital Diagnostic Marketing Expert to lead our Product Marketing efforts for our Digital Diagnostics business. This role requires a strong background in product marketing or management, preferably with experience in marketing software tools to diagnostic laboratory audiences.

Key Responsibilities
  • Develop and execute launch plans for new Digital Diagnostics customer-facing products or services in partnership with the Digital Diagnostics Product and Commercial teams.
  • Create PathAI's marketing and communication strategy for industry conferences and external communications, working closely with relevant stakeholders.
  • Design and execute market research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions.
  • Drive marketing channel selection, investment, and digital metrics reporting in partnership with internal stakeholders.

Our ideal candidate will have significant experience in product marketing with expertise in brand management in the healthcare field. Strong writing skills, analytical abilities, and experience managing multiple projects independently are essential. We also value candidates with prior experience launching SaaS, pharmaceutical, or medical device products.

The estimated salary range for this position is $120,000 - $180,000 per year, based on factors such as location, experience, and qualifications. As a leading player in the healthcare technology sector, we offer competitive compensation and benefits packages that reflect our commitment to attracting and retaining top talent.



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