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Sales and Marketing Strategist

2 months ago

Bloomington, United States InsideHigherEd Full time
Job Summary

We are seeking a highly motivated and experienced Sales and Marketing Specialist to join our team. The successful candidate will be responsible for providing marketing and sales leadership targeting external conferences and events, including overnight camps, corporate meetings, social functions, intern housing, and registration services.

Key Responsibilities
  • Develop and implement strategic marketing plans to increase visibility, lead generation, and revenue.
  • Direct the sales process for externally-sponsored constituents, including responding to requests for proposals, requests for information, and requests for quotes.
  • Negotiate and execute facility and service usage agreements that adhere to university policies, timelines, and mission-critical goals.
  • Conduct scheduled and unscheduled tours of the spaces and client visits.
  • Maintain and coordinate the management of website content, look, and feel as it relates to internal and external audiences.
  • Coordinate all digital and printed advertising, as well as any public relations and networking opportunities that may arise.
  • Oversee social media marketing efforts, including content creation, editing, management, and analysis of social media presence.
  • Perform graphic design duties for print and digital materials for the department and university food services vendor.
  • Conduct competitive analysis and market research.
  • Lead cost-benefit and needs analysis of existing and potential clients to ensure competitiveness and maximize net profit margin.
  • Develop sales metrics and reporting to track and measure the quality and/or volume of leads, sales conversions, sales revenue, client loyalty, return on investment (ROI), and other critical business metrics.
Requirements
  • Associate's degree in Marketing, Communications, Business, or a related field preferred.
  • Minimum of one year related experience, with knowledge of marketing, sales/negotiation skills, digital marketing strategies, graphic design software, content creation, and CRM software.
  • Ability to serve in a summer on-call rotation to support intern staff and direct emergency response protocols during evenings and weekends.
What We Offer

We offer a competitive salary, generous benefits, and access to multiple tuition programs for employees and dependents. Illinois Wesleyan University is committed to recruiting, supporting, and fostering a diverse, inclusive, and civil community of outstanding faculty, staff, and students.