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Brand Management Specialist

2 months ago

Atlanta, Georgia, United States Middleby Outdoor Full time
About the Role

We are seeking a highly motivated and experienced Associate Brand Manager to join our team at Middleby Outdoor. As a key member of our outdoor business, you will play a vital role in driving revenue growth, optimizing our product portfolio, and leading brand development activities across our range.

Key Responsibilities
  • Category Management: Analyze market trends, consumer research, and competitive landscape to identify opportunities for our product portfolio.
  • Brand Initiatives: Lead brand initiatives, collaborating with various functions to achieve project objectives.
  • New Product Roadmap: Develop and manage a new product roadmap aligning with strategic goals.
  • New Product Development: Manage the entire new product development process, from conceptualization to launch.
  • Project Prioritization: Prioritize projects based on business value and available resources.
  • Pricing Strategies: Oversee pricing strategies and annual pricing reviews, ensuring alignment with sales and finance teams.
  • Cross-Functional Collaboration: Coordinate with cross-functional teams to execute new product development plans.
  • Product Lifecycle Management: Manage product lifecycle and portfolio optimization.
  • Sales Support: Support Sales in product line reviews and demand planning processes.
Requirements
  • Education: Bachelor's degree in marketing, business, or related field. Preferred: MBA.
  • Experience: 3-5 years of experience in brand management, channel marketing, or sales roles within a Consumer Packaged Goods (CPG) industry.
  • Industry Experience: Industry experience in outdoor products or enthusiast items is advantageous.
  • Skills: Expertise in channel management, National Account selling, and category management. Strong analytical skills and ability to leverage consumer research for product development.
  • Personal Qualities: Proactive, results-driven mindset with a penchant for problem-solving and continuous improvement. Effective cross-functional communication and leadership skills.
About Middleby Outdoor

Middleby Outdoor is a subsidiary of Middleby Corporation, a renowned global manufacturer of commercial foodservice and residential cooking equipment. We are committed to excellence and innovation, and we foster an inclusive environment where all qualified applicants are welcome.

We offer a competitive salary, hybrid office schedule, generous Paid Time Off, and a range of benefits, including health insurance, 401(k) match, and paid parental leave.