Eye Care Marketing Strategist
3 weeks ago
We are seeking an experienced Eye Care Marketing Manager to join our team at North Florida Surgeons.
About the Role:
This is a challenging and rewarding opportunity for a skilled marketer with a passion for eye care. As an Eye Care Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote our ophthalmology services and enhance our brand presence.
Key Responsibilities:
- Create and implement strategic marketing plans to drive patient engagement, service awareness, and brand loyalty within the ophthalmology sector.
- Conduct market research and analyze industry trends to identify opportunities for growth and competitive positioning.
- Oversee the creation of compelling marketing materials, including brochures, website content, social media posts, and educational resources that resonate with patients and referring physicians.
- Manage digital marketing campaigns, including SEO, PPC, email marketing, and social media, to increase online visibility and patient inquiries.
- Work closely with clinical staff and leadership to ensure alignment between marketing initiatives and patient care objectives.
- Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and adjust strategies as needed.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- 5+ years of experience in healthcare marketing, with a focus on ophthalmology or related fields strongly preferred.
- Proven track record of successful marketing campaign development and execution.
- Strong understanding of digital marketing techniques and tools.
- Excellent written and verbal communication skills, with the ability to engage diverse audiences.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
What We Offer:
- A competitive salary range of $80,000 - $110,000 per year, depending on experience.
- Opportunities for professional development and growth.
- A supportive and innovative work environment.
- The chance to make a meaningful impact on patients' lives through effective marketing strategies.
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