Marketing Project Manager

2 days ago

Oregon City, Oregon, United States Vivo Inc. Full time
About the Role

We are seeking a highly skilled Marketing Project Manager to join our team at Vivo Inc. in a remote contract opportunity.

This role will involve leading the development and execution of customer journeys from end to end, working closely with stakeholders to deliver compelling campaigns and content across various channels.

The ideal candidate will have a strong background in project management, specifically in marketing, and experience in managing customer journeys and end-to-end campaigns.

Key Responsibilities
  1. Oversee and manage the end-to-end process of customer journeys, including campaign planning, execution, and optimization.
  2. Serve as the primary point of contact for post-purchase customer journeys, ensuring seamless transitions and effective communication across all touchpoints.
  3. Collaborate with stakeholders to develop compelling content and messaging for various marketing channels, such as emails, social media, and website.
  4. Work closely with copywriters to ensure alignment with brand voice and messaging strategy, providing guidance on target audience and product knowledge.
  5. Take ownership of metric tracking and performance analysis, pulling dashboards to monitor key performance indicators (KPIs) and identify areas for improvement.
  6. Proactively identify opportunities to enhance customer experience and engagement throughout the journey, leveraging data-driven insights and customer feedback.
  7. Educate oneself about the product and content to effectively communicate messaging and value propositions to target audiences.
  8. Facilitate post-purchase adoption by encouraging community engagement and monitoring forums for unanswered questions or issues, liaising with relevant business units to address customer concerns.
Requirements
  • 3+ years of experience in project management in Marketing, specifically around customer journey.
  • Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
  • Strong project management skills with a proven track record of successfully executing marketing campaigns and initiatives.
  • Experience in managing customer journeys and end-to-end campaigns.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Proficiency in metric tracking and performance analysis, with experience in utilizing dashboards to measure campaign success.
  • Detail-oriented and analytical mindset, with a proactive approach to problem-solving and optimization.
  • Familiarity with marketing automation platforms and tools, such as email marketing software and CRM systems.
About Vivo Inc.

Vivo Inc. is a full-service recruiting and consulting company, specializing in mid to senior level technology resources.

We pride ourselves on our brand promise: we get people.

We get that our clients don't want to waste time and that our candidates and employees thrive when given honest feedback and an opportunity to grow.

Whether you're onsite at our Pleasanton headquarters or working for one of Vivo's clients, the best brand names out there, our promise to you is unwavering: we will treat you like you are our most important employee.

We're not perfect, but we're accountable.

We're not in 32 countries, but we are in the heart of it all.

So, if you're looking for a flexible, fun, and high-energy work environment, along with the opportunity to work with some of the world's technology leaders, we can't wait to talk to you.

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