Growth Marketing Strategist
5 days ago
**Job Overview**
At Identified Talent Solutions, we are seeking a highly skilled Vice President of Digital Growth to lead our premier growth marketing team and drive our company towards its revenue targets. This is an exciting opportunity for a seasoned professional with a strong background in managing expansive media budgets across both digital and traditional paid media channels.
The ideal candidate will have 7+ years of experience with DTC subscription and traditional ecommerce, as well as 3+ years of experience as Head of Growth for a digitally native business with annual sales of $200M+. They will also have hands-on experience with media buying on platforms like Meta and/or Google, as well as offline marketing, particularly TV/OTT and Audio.
We are looking for a data-driven leader who can consolidate data from various sources, manage diverse media budgets of $100M+, and mentor a high-performing growth marketing team of 4+ people. The successful candidate will be comfortable in a dynamic, hybrid work environment with the ability to adapt and unify teams.
**Primary Responsibilities**
- Spearhead revenue growth initiatives for our DTC business through strategic planning, development, and execution of performance marketing strategies across paid media channels.
- Establish and achieve key departmental goals focused on customer acquisition, LTV, and channel growth while ensuring marketing efficiency.
- Plan, supervise, and implement marketing campaigns across digital channels (Social, Search, Affiliate, Display) and traditional channels (Video, Audio, OOH, Direct Mail).
**Estimated Salary:** $225-$250K per year + Annual bonus 25% + equity. The base salary is competitive and reflective of industry standards.
**Benefits**
- Health Benefits including employer matching (up to 3% of base salary) for company-sponsored 401K plan.
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