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Lead SEO Strategist, Growth
2 months ago
Position Title: Senior SEO Analyst, Growth & Content Strategy
Company Overview: Dotdash Meredith is seeking a talented individual with exceptional SEO analytical and technical expertise to enhance our Growth & Content Strategy team.
Role Overview: As a Senior Analyst, you will collaborate closely with our Commerce team to expand intent-driven audiences across Dotdash Meredith's esteemed lifestyle brands. Reporting directly to the Director of Growth & Content Strategy, you will be an integral part of a specialized team within our Growth organization.
Your Responsibilities:
- Collaborate with various teams (GM, Content, Product, Development, and Revenue) to optimize Dotdash Meredith's commerce library and formulate growth strategies.
- Design and implement SEO experiments to enhance our understanding of effective tactics.
- Work alongside product management to establish SEO requirements that boost site performance and user engagement.
- Partner with the Data Sciences team to develop algorithms that assess and enhance our content and search optimization.
- Analyze search demand to uncover content and product growth opportunities.
- Engage with cross-functional teams to execute identified growth initiatives.
- Monitor daily and weekly analytics to track search engine trends and project outcomes.
- Conduct competitor analysis and evaluate potential acquisition targets.
Qualifications:
- 3-5 years of SEO experience, ideally within a large publishing environment or an enterprise-level digital consulting firm.
- Strong grasp of intent-driven audiences.
- Proven track record of delivering and articulating business outcomes from SEO investments.
- Experience with Skimlinks or Amazon Onsite Associates Program is advantageous.
- Demonstrated entrepreneurial mindset.
- Exceptional project management skills.
- Advanced proficiency in Excel.
- Experience in analyzing extensive data sets from diverse sources, including web analytics and large third-party SEO databases.
- Strong web development fluency, with the ability to articulate precise technical SEO requirements.
- Background in writing or editing is a plus.
- Bachelor's or Master's degree in math, science, business, or computer science is preferred.
Equal Employment Opportunity: Dotdash Meredith is committed to providing equal employment opportunities to all individuals, regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by law.
Compensation: The anticipated salary range for this position is $72,100 - $103,000, subject to variation based on factors such as work location, experience, and performance. This range is one component of Dotdash Meredith's total compensation package, which may also include bonuses and various benefits.
