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Digital Content Producer

4 weeks ago

Washington, Washington, D.C., United States The Washington Ballet Full time
Job Summary

The Digital Content Producer is a key member of The Washington Ballet's marketing team, responsible for creating a diverse range of digital assets that showcase the artistry and vibrancy of the organization. This role involves capturing photography and video of performances, rehearsals, classes, donor events, and other TWB activities, as well as editing and posting content on social media platforms.

Key Responsibilities
  • Collaborate with marketing colleagues and colleagues across TWB to identify opportunities for content capture.
  • Photograph and film performances, rehearsals, classes, donor events, and other ballet activities.
  • Edit and post backstage b-roll.
  • Conduct annual headshots of company members and staff.
  • Shoot video of certain performances and events for archival purposes.
  • Advise on artistic direction and photo/video content creation for season branding campaigns.
  • Research and stay current on benchmark trends and audience engagement.
  • Design and implement social media strategy to align with business goals across multiple accounts and platforms.
  • Align with TWB's brand standards in all content creation.
  • Set specific objectives and KPIs for digital content as related to overall TWB marketing strategy and report on ROI.
  • Oversee social media account design.
  • Suggest and implement new features to develop brand awareness.
  • Maintain an organized archive of all photos and videos.
  • Ensure all equipment is properly maintained and in working order.
Requirements
  • Bachelor's degree in Photography, Videography, Visual Arts, Digital Media, Marketing, or related field, or equivalent experience.
  • Proven work experience as a digital content producer, photographer, and/or videographer, preferably in performing arts and/or dance.
  • Strong portfolio demonstrating expertise in photography, videography, and digital content creation.
  • Proficiency with photo and video editing software.
  • Experience with social media management and content creation tools.
  • Excellent copywriting skills and ability to deliver creative content.
  • Solid knowledge of SEO, keyword research, and Google Analytics.
  • Excellent eye for detail, composition, and lighting.
  • Ability to work flexible hours, including evenings and weekends.
  • Strong organizational and time-management skills.
  • Ability to work collaboratively and transparently with a diverse team.
  • Excellent analytical, verbal, and written communication skills.
  • Knowledge of ballet and/or dance is a plus.
  • Professional Photographers of America (PPA) Certification preferred.
Benefits
  • Employee Health, Dental and Vision Insurance
  • Short Term Disability and Life Insurance fully paid by TWB
  • 403b Retirement Plan Option for Employee's Pre-tax & Roth Contributions
  • Two weeks annual leave +12 holidays + 2 personal days+ floating holiday
  • Six sick days annually
  • Free adult ballet classes
  • Access to discounted tickets to performances