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Senior Vice President of Theme Park Promotions

2 months ago

Del Valle, Texas, United States CIRCUIT OF THE AMERICAS LLC Full time
Job Overview

Position: Vice President, Theme Park Marketing

Circuit of The Americas (COTA) stands as a premier entertainment hub in Austin, TX, renowned for hosting world-class events. With a diverse portfolio that includes the Formula 1 US Grand Prix, NASCAR, and MotoGP, COTA draws global audiences to its iconic circuit. The upcoming amusement park, set to open in 2025, will feature a sprawling 20-acre space with groundbreaking roller coasters and an array of thrilling rides.

Role Summary:

The Vice President of Theme Park Marketing is a pivotal figure responsible for enhancing attendance, boosting revenue, and fostering brand loyalty within the theme park sector. This position demands a unique combination of innovative thinking, analytical skills, and business insight to craft and implement marketing strategies that captivate potential visitors and position the park as a leader in the industry.

Key Responsibilities:

  • Formulate and execute a comprehensive marketing strategy:
  • Conduct thorough market analysis to pinpoint target demographics and their preferences.
  • Establish marketing objectives that align with the overarching goals of the park.
  • Create an integrated marketing approach that includes advertising, public relations, social media, digital outreach, and promotional efforts.
  • Oversee the launch and promotion of new attractions, products, services, events, and seasonal offerings.
  • Manage and optimize marketing budgets:
  • Effectively allocate resources across diverse marketing channels.
  • Monitor and evaluate marketing campaign effectiveness through data analysis.
  • Identify and implement cost-efficient strategies to enhance return on investment (ROI).
  • Lead and cultivate a high-performing marketing team:
  • Recruit, mentor, and inspire skilled marketing professionals with a focus on theme park marketing.
  • Encourage a collaborative and results-driven team culture to achieve marketing objectives.
  • Promote innovation and creative solutions to maintain a competitive edge.
  • Build and maintain strong relationships with key stakeholders:
  • Collaborate with various park departments (operations, sales, entertainment) to ensure a seamless guest experience.
  • Develop partnerships with media outlets, travel agencies, and tourism organizations.
  • Engage with industry influencers and bloggers to enhance brand visibility.
  • Stay informed on industry trends:
  • Continuously research and assess emerging trends within the theme park landscape.
  • Implement cutting-edge marketing strategies that leverage new technologies and align with guest preferences.

Essential Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related discipline (MBA preferred).
  • Over 10 years of experience in theme park marketing or a comparable field.
  • Demonstrated success in developing and executing impactful marketing campaigns.
  • Strong grasp of consumer behavior and marketing analytics.
  • Exceptional communication, leadership, and interpersonal abilities.
  • Creative vision and a passion for the theme park sector.
  • Capacity to perform effectively under pressure and meet deadlines.

Benefits:

The Vice President of Theme Park Marketing position offers a dynamic and fulfilling career trajectory. In this role, you will:

  • Lead a talented team and contribute to the success of a cherished entertainment destination.
  • Design innovative marketing campaigns that create joy and excitement for guests.
  • Remain at the forefront of the ever-evolving theme park industry.
  • Make a significant impact on park attendance, revenue, and brand reputation.

Work Environment:

  • Events may occur in outdoor settings, requiring movement between various structures and terrains.
  • The noise level in the work environment is typically moderate, but may increase during events.
  • While performing the duties of this position, employees may encounter moving mechanical parts, wet or humid conditions, and extreme weather conditions.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

EQUAL EMPLOYMENT OPPORTUNITY:

COTA is committed to equal employment opportunities for all applicants, regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical or mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by law.