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Head of Brand Strategy

2 months ago

Bridgewater, New Jersey, United States Bausch & Lomb GmbH Full time

Position Overview:

Bausch & Lomb GmbH is a prominent global leader in eye health, committed to safeguarding and enhancing vision for millions worldwide. Our mission is straightforward yet impactful: to help individuals see better and live better.

With a diverse portfolio exceeding 400 products, we are dedicated to addressing the comprehensive eye health needs of our customers throughout their lives. Our esteemed brand is founded on the unwavering trust and loyalty of our clientele, cultivated over our extensive 170-year legacy. Our global presence encompasses approximately 13,000 employees across nearly 100 countries, allowing us to reach billions of potential customers.

The Vision Care division of Bausch & Lomb focuses on contact lenses and lens care solutions, catering to common eye conditions such as Myopia, Hyperopia, Astigmatism, and Presbyopia. We provide a wide array of products designed to assist Eye Care Practitioners (ECPs) in meeting the complex visual demands of their patients, utilizing advanced materials and innovative optical designs.

Key Responsibilities:

  • Strategic Marketing Development: Formulate and implement the vision and strategy for eCommerce platforms, spearheading new business initiatives and models for the eCommerce team.
  • Stakeholder Collaboration: Ensure alignment with internal and external partners while fostering and maintaining relationships with key stakeholders.
  • Performance Monitoring: Track essential metrics to assess progress and adapt strategies as necessary to achieve desired outcomes.
  • Project Coordination: Develop comprehensive project plans, define scope, and prioritize tasks while communicating milestones and managing cross-functional teams to meet deadlines.
  • Sales and Customer Engagement: Collaborate with field sales and national account teams to support tailored business strategies for customers.
  • Financial Oversight: Manage promotional budgets effectively, focusing on optimizing return on investment.
  • Innovative Thinking: Explore and implement new eCommerce business models and platforms through strategic partnerships with retailers and vendors to enhance brand visibility and sales.
  • Negotiation Skills: Act as a skilled negotiator to maximize vendor partnerships.
  • Ensure compliance with company policies and procedures.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related discipline.
  • A minimum of 5 years of experience in direct customer sales within the contact lens, medical device, or consumer marketing sectors, with a strong preference for eCommerce and platform experience.
  • Cross-functional experience in sales and technology is advantageous.
  • Demonstrated success in negotiation and resolving challenges in complex business scenarios.
  • Proficient in digital tools, including web applications, MS Office, and sales database software.
  • Skills:
    • Ability to prioritize and manage multiple tasks effectively.
    • Influence and drive change collaboratively in a large-scale environment.
    • Adapt to a dynamic, matrixed setting with shifting priorities and tight deadlines.
    • Negotiate effectively to align competing interests at various organizational levels.
    • Foster collaboration and instill followership.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.