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Social Media Marketing Specialist

2 months ago

Woodbury, New York, United States AriZona Beverages USA LLC Full time
Job Title: Social Media Coordinator

About the Role:

AriZona Beverages USA LLC is seeking a highly skilled and experienced Social Media Coordinator to join our dynamic marketing team. As a Social Media Coordinator, you will be responsible for developing and executing social media strategies, managing social media platforms, creating engaging content, and analyzing performance metrics.

Key Responsibilities:

  • Develop and implement social media strategies aligned with the organization's goals and target audience.
  • Manage and maintain the organization's social media presence on various platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Create and curate high-quality, engaging content for social media channels, including written, visual, and multimedia content.
  • Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner.
  • Foster engagement and build relationships with the audience through active participation in conversations, community management, and encouraging user-generated content.
  • Collaborate with internal stakeholders to ensure consistency in messaging and brand representation across all social media channels.
  • Stay up-to-date with the latest social media trends, best practices, and emerging technologies in the industry.
  • Conduct research and gather insights to inform social media strategy and identify opportunities for growth and innovation.
  • Develop and manage social media advertising campaigns, including ad creation, targeting, budgeting, and optimization.
  • Track and analyze social media metrics and generate reports to evaluate the effectiveness of social media efforts, identify trends, and make data-driven recommendations.
  • Collaborate with cross-functional teams, such as marketing, public relations, and customer service, to align social media activities with overall organizational goals.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven work experience as a Social Media Manager or similar role.
  • In-depth knowledge of social media platforms, trends, and best practices.
  • Strong understanding of social media analytics tools and ability to analyze and interpret data.
  • Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.
  • Proficient in using social media management tools and scheduling platforms.
  • Experience in managing social media advertising campaigns is a plus.
  • Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
  • Creative mindset and ability to think strategically about social media content and campaigns.
  • Strong attention to detail and a passion for delivering high-quality work.

Work Environment:

AriZona Beverages USA LLC is an office-based workplace.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Ability to lift boxes and materials up to 50 lbs.

Other Duties:

Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.