Marketing Operations Director

2 weeks ago


Waterbury Center, Vermont, United States Ursa Major Skincare Full time
Role Overview

We are seeking an experienced Marketing Operations Director to lead our Lifecycle Marketing efforts and drive customer retention, loyalty, and LTV. This role will be responsible for designing and implementing comprehensive lifecycle marketing strategies, mapping out customer journeys, and executing multi-channel marketing campaigns.

About You

To succeed in this role, you should have 6+ years of experience in lifecycle/retention/email marketing, ideally at another DTC company. You should have a strong understanding of customer journey mapping and segmentation strategies, as well as deep knowledge of email marketing platforms and best practices. Proficiency with flows and automations, experience with subscription, referral, and loyalty programs, and strong analytical skills are also required.

Key Responsibilities
  • Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers
  • Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed
  • Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments
Benefits
  • $120,000 - $160,000 per year salary range
  • 0-15% annual bonus based on individual and company performance
  • Health care benefits (medical, vision, dental)
  • Common share stock options
  • 401k with 4% match
  • 4 weeks vacation (20 days) + 2 "epic days" + work anniversary
  • 7 major federal holidays + 1 floating holiday
  • Summer & Winter Fridays
  • Parental leave policy - 12 weeks paid time off
  • Remote working plus up to $200/month for co-working space
  • $2,000 for continuing education/year
  • $150/year equipment stipend
  • Paid volunteer time off (20 hours / year)
  • Trips to Vermont / planned team events
  • Donation match program
  • Industry discounts
  • Free Ursa Major product


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