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Global Marketing Director

2 months ago

Elkton, Maryland, United States W. L. Gore & Associates Full time
About the Role:

We are seeking a seasoned Global Marketing Director to lead our Automotive Business Unit within the Performance Solutions Division. As a key member of our leadership team, you will champion the go-to-market segment strategy and execution to drive customer engagement, business development, and sales through cross-functional teams in the Automotive markets.

Responsibilities:
  • Partner with functional leaders to share accountability for overall business goals and results
  • Lead regional strategic marketing associates to adapt global strategies and marketing plans to regional needs and requirements
  • Partner cross-functionally to build innovation pipeline and business models that maximize growth and value for the business unit
  • Define market strategy to win based on market opportunities and Gore capabilities
  • Ensure a robust opportunity funnel by the market development associates to deliver segment sales in the near and long term
  • Collaborate cross-functionally to develop and deliver relevant value propositions and exceptional customer experiences
  • Track industry and competitor roadmaps to identify and validate growth opportunities for Gore
  • Lead customer segmentation, incorporating input from product specialists and functional leaders, to prioritize target customer groups for effective plan execution
  • Monitor competitive activities and contribute to segment competitive intelligence
  • Develop relationships with key customer roles and opinion leaders, as well as deep customer understanding in terms of critical purchasing criteria, stakeholder analysis, value chain analysis, and customer journey mapping through frequent voice-of-customer engagement
Requirements:
  • Bachelor's degree or equivalent
  • Minimum of 10 years of successful strategic marketing experience in leading B2B multinational companies
  • Experience working in Automotive or B2B markets with specialty materials/components
  • Experience driving go-to-market strategy in different business models and channels
  • Experience developing and executing strategic plans as a member of a multidiscipline business leadership team
  • Demonstrated experience in leading, coaching, and developing talent
  • Demonstrated financial acumen
  • Track-record of effectively working in, and developing global teams
  • Ability to effectively network and influence with customers, value chain partners, and key opinion leaders
  • Ability to travel (up to 30%) both domestic and international
What We Offer:

We provide a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow. Our benefits offer choice and flexibility and promote overall well-being. We also provide a distinctive Associate Stock Ownership Plan and potential opportunities for profit-sharing.

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas, and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of our Associates for building on our rich history of innovation, upholding our values, and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity, and respect.

Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity, and expression, and any other characteristic protected by applicable laws and regulations.