Programmatic Media Marketing Manager
7 days ago
Gen Digital is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations.
We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.
About the RoleAs a Programmatic Media Marketing Manager at Gen Digital, you will be responsible for developing strategies and executing campaigns across various programmatically bought channels to drive awareness and customer growth.
The ideal candidate should have a deep understanding of the programmatic ecosystem and hands-on experience planning and executing multi-million-dollar annual budgets.
Responsibilities- Develop and execute programmatic media campaigns and programs across various channels (display, native, video) and platforms while meeting or surpassing performance expectations.
- Provide recommendations and strategies to drive growth efficiently across channels managed.
- Share weekly/monthly reporting on all major metrics, goals tracking, campaign launches, and updates across initiatives.
- Manage creative assets, landing pages, and all related processes (legal approval) for campaigns in market and/or new launches.
- Formulate proposals for new opportunities, including developing hypothesis and full test plans to prove/disprove theory.
- Collaborate with internal (brand, creative) and external teams (partners) on creatives to effectively communicate the brand story to the right audience.
- Budgeting, planning, forecasting, and day-to-day operations.
- Manage relationships with all partners, vendors, and stay up to date with industry trends.
Benefits include flexible working options, generous time off, and competitive benefits and compensation packages. We strive to create a safe, inclusive environment where you can bring your whole self to work.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees.
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