Digital Marketing Strategist

3 weeks ago


Austin, Texas, United States Addison Group Full time
Job Overview
A Digital Marketing Specialist is required by Addison Group to design, implement and monitor marketing campaigns across various digital channels. The ideal candidate will have a strong understanding of digital marketing principles and experience in creating engaging content.

Key Responsibilities
- Develop and manage marketing campaigns across multiple digital channels including social media advertising, email marketing, SEO and SEM.
- Generate compelling content to attract and retain target audiences.
- Track campaign performance using analytics tools and generate comprehensive reports to measure ROI and identify areas for improvement.

Requirements
- 6+ years of digital marketing experience with a proven record of successful inbound lead generation strategies.
- Strong understanding of digital marketing principles and best practices.
- Excellent copywriting and content creation skills.
- Proficiency in analytics tools like Google Analytics.

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