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Investment Solutions Marketing Specialist
2 months ago
KKR & Co. Inc., along with its subsidiaries, stands as a prominent global investment firm specializing in alternative asset management, capital markets, and insurance solutions. KKR is dedicated to achieving appealing investment returns through a patient and disciplined investment strategy, employing top-tier talent, and fostering growth within its portfolio companies and communities. The firm sponsors investment funds that focus on private equity, credit, and real assets, and collaborates with strategic partners managing hedge funds. KKR's insurance divisions provide retirement, life, and reinsurance products under the stewardship of The Global Atlantic Financial Group.
TEAM OVERVIEW
The Marketing team at KKR crafts executive content strategies aimed at generating brand and product awareness, engaging the firm's clients with valuable content to achieve measurable business objectives. This team cultivates strong relationships with clients to align client interests with business goals, resulting in innovative content strategies. Additionally, the team is tasked with continuously exploring trends and best practices to deliver precise and customized recommendations to clients. The Marketing team works in close collaboration with sales, product strategy, and compliance teams.
POSITION OVERVIEW
The Marketing team is in search of a creative, collaborative, and results-driven marketer to support KKR's expanding Global Wealth Solutions (GWS) business. The ideal candidate will partner closely with business associates to advance the ambitious objectives of the distribution team, with a particular focus on the RIA segment and advisor education. GWS is committed to providing individual investors with access to the same types of alternative investment opportunities that institutions have enjoyed for decades.
RESPONSIBILITIES
The successful candidate will be responsible for:
- Implementing strategic marketing initiatives to enhance business outcomes and strengthen KKR's engagement with RIA clients and prospects through diverse marketing tools.
- Adopting a client-focused approach to assist RIAs with their specific needs while identifying opportunities for KKR's offerings in the RIA market.
- Creating multi-channel marketing materials and content that align with the distribution team's objectives, including email and social media campaigns, educational resources, events, digital assets, and value-added programs.
- Contributing to a comprehensive and distinctive educational initiative to assist financial advisors and their clients in understanding the advantages of alternative investments.
- Producing materials that clearly articulate key concepts of alternative investing in a thoughtful and concise manner, across various formats (web, video, PDF, social media, email) and for diverse levels of expertise, from seasoned financial professionals to retail investors with limited investment knowledge.
- Employing strong project management capabilities, including the ability to prioritize and execute projects from inception to completion in a dynamic environment, meeting deadlines and providing timely updates to stakeholders.
- Planning and coordinating exceptional in-person and virtual events to deepen relationships with financial advisors and enhance KKR's brand presence.
- Assessing and analyzing the effectiveness of campaigns by establishing specific and measurable marketing goals, utilizing data for optimization and rationalization, and consistently sharing key metrics and insights with relevant stakeholders.
- Building strong partnerships and collaborating effectively with sales, marketing, product strategy, and compliance colleagues.
- A minimum of 3 years of relevant marketing experience, preferably including private markets, financial advisors / RIAs, and/or financial education.
- Exceptional project management and prioritization skills, with experience in both strategic and tactical marketing initiatives.
- A resourceful and independent marketer who excels in critical thinking, navigating ambiguity, generating innovative ideas, and solving complex problems.
- A collaborative team player who fosters positive relationships and works effectively across multiple levels of a globally diverse organization.
- Ability to thrive in a fast-paced environment while managing multiple priorities and meeting business expectations.
- Self-motivated, detail-oriented, and committed to maintaining high-quality work under tight deadlines, with a focus on continuous improvement.
- Outstanding communication and writing skills, including proficiency in proofreading and editing.
- Strong interpersonal skills with high emotional intelligence, capable of building consensus, credibility, and trust through consistent behavior, integrity, and sound judgment.
- A genuine intellectual curiosity with a commitment to professional development and the ability to stay informed about emerging trends and competitor best practices, making informed recommendations.
KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
