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Digital Sales Consultant

2 months ago

Alexandria, Louisiana, United States Gray Television Full time

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

KALB:

KALB is an NBC affiliate, located in a vibrant and diverse community. We also own the CBS and CW affiliates in the market. KALB is owned by Gray Television, one of the fastest-growing broadcast and digital media groups in the nation. KALB produces a total of 24 hours of Live news programming per week.

A market leader in News, digital, and social media, KALB Newschannel 5 is home to award-winning reporters, and recipient of the Louisiana Association of Broadcasters "Station of the Year" award.

Job Summary/Description:

KALB has an opportunity for a success-oriented professional with a proven digital sales background to join our team. This position will primarily work in the area. The Digital Marketing Consultant role is responsible for the development, retention, and growth of digital revenue.

The DMC will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO).

Duties/Responsibilities:

  • Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
  • Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
  • Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
  • Develop, retain, and grow client relationships
  • Create and present digital advertising/marketing proposals
  • Communicate and collaborate effectively and respectfully internally and with Corporate Gray Digital Media teams and externally with clients

Qualifications/Requirements:

  • Previous successful experience selling digital solutions preferred but willing to train the right person
  • Demonstrates intellect, drive, executive presence, and sales acumen
  • Ability to prospect and network with business decisionmakers within all sizes of organizations
  • Proven experience building professional client relationships
  • Superior multitasking skills with the ability to work crossfunctionally and handle multiple tasks daily
  • Excellent troubleshooting and problemresolution skills
  • Possess superb written and verbal communication skills and be able to communicate effectively in both individual and group settings.
  • Ability to create presentations
  • Proficient with Microsoft Excel, Word, and PowerPoint and understanding of G4 analytics a plus
  • Must have a valid driver's license with a driving record that meets company policies.