Strategic Brand Development Specialist

7 days ago


Kalamazoo, Michigan, United States AF Group Full time

**About AF Group**

We are a forward-thinking organization committed to delivering innovative solutions. Our team is passionate about shaping the future of our industry.

**Job Summary**

We are seeking a highly skilled Strategic Brand Development Specialist to join our dynamic team. This role will be responsible for developing and implementing comprehensive brand strategies, ensuring consistency across all touchpoints and channels.

**Key Responsibilities:**

  • Develop and articulate the company's brand strategy, identifying opportunities to quantify brand equity and its correlation with business outcomes.
  • Socialize the unique value proposition, positioning, and differentiation internally and externally.
  • Collaborate with various teams, vendors, or agencies to identify market trends, customer behaviors, and opportunities for brand differentiation.

**Brand Architecture and Governance:**

  • Manage the defined brand architecture, including clear relationships between sub-brands and the corporate brand.
  • Create brand architecture guidelines outlining naming conventions and rules for consolidating, retiring, or integrating existing or new sub-brands.
  • Facilitate internal socialization of brand guidelines and develop training resources to ensure consistent implementation throughout the organization.

**Brand Activation and Measurement:**

  • Collaborate on executing brand-related projects and providing strategic guidance on expressing the brand creatively.
  • Contribute to thought leadership on brand, customer experience, and emerging trends.
  • Propose clear and measurable objectives for brand health, aligning them with broader business goals.

**Requirements and Qualifications:

The ideal candidate will possess excellent communication and project management skills, with the ability to work collaboratively in a fast-paced environment. A bachelor's degree in marketing, communications, or a related field is required. **Estimated Salary:** $85,000 - $110,000 per year, depending on experience.



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