Digital Content Writer

1 week ago


Boston, Massachusetts, United States InsideHigherEd Full time
Job Summary

We are seeking an experienced Digital Content Writer to join our marketing team at UMass Boston. As a key member of our team, you will be responsible for developing and writing high-quality, engaging content that meets our marketing and enrollment objectives.

Key Responsibilities
  • Develop and write persuasive, natural-language copy for digital content that meets marketing and enrollment objectives.
  • Conduct SEO research for high-performing keywords that align with a website's or piece of content's goals.
  • Write benefit-driven copy for landing pages that will generate leads and conversions among our major audiences.
  • Write engaging copy that connects with target audiences and drives desired calls to action on website.
  • Write copy for OOH, print, and social media campaigns.
  • Convey empathy and clarity through your words by seeing things from a prospective student's point of view.
  • Continuously capture and analyze the appropriate content data/metrics, insights, and best practices.
  • Meet and work with cross-functional stakeholders to incorporate educational program and UX requirements in copy and content.
  • Understand our current brand voice and have the desire and ability to refine the voice as the brand evolves.
  • Interpret creative direction and technical information and turn them into persuasive copy concepts.
  • Proofread, edit, and optimize copy for digital.
Requirements
  • Strong written communication skills and ability to write engaging content.
  • Experience in developing and writing high-quality, persuasive copy for digital content.
  • Knowledge of SEO principles and ability to conduct research for high-performing keywords.
  • Ability to work collaboratively with designers, marketers, and web team members.
  • Strong analytical skills and ability to capture and analyze content data/metrics, insights, and best practices.
  • Ability to understand and refine the brand voice as the brand evolves.
What We Offer

UMass Boston is committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact HRDirect@umb.edu or 617-287-5150.



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