Healthcare Marketing Director

4 weeks ago


Southfield, Michigan, United States EPIC Health System LLC Full time
Job Description

At EPIC Health System LLC, we are seeking a highly skilled Healthcare Marketing Director to lead our marketing efforts and drive growth. The ideal candidate will have a strong background in marketing, with a focus on healthcare, and experience in developing and executing comprehensive marketing plans.

Key Responsibilities:

  1. Strategy Development:
    • Design and execute marketing plans to attract new patients, retain existing ones, and increase market share.
    • Analyze market trends and competitor activities to identify opportunities for growth and service promotion.
    • Develop brand messaging that aligns with the healthcare organization's mission and values.
  2. Campaign Management:
    • Create and manage digital and traditional marketing campaigns to promote healthcare services or products.
    • Collaborate with clinical teams and executives to align marketing efforts with the organization's objectives.
    • Track and analyze the performance of marketing campaigns, making adjustments as needed to optimize effectiveness.
  3. Content and Communication:
    • Oversee the creation of marketing materials such as brochures, blogs, newsletters, and website content that communicate the benefits of healthcare services.
    • Manage public relations efforts, including media relations, press releases, and community outreach events.
    • Ensure compliance with healthcare regulations in all marketing communications.
  4. Patient Engagement:
    • Develop strategies for patient outreach and education, focusing on enhancing the patient experience and encouraging engagement with services.
    • Organize and promote health awareness programs and community outreach initiatives to build trust and awareness in the local community.
  5. Collaboration and Leadership:
    • Work closely with other departments to ensure cohesive messaging and marketing efforts.
    • Manage external agencies or vendors that provide marketing, design, or digital services.
    • Lead and mentor a team of marketing professionals, providing guidance and support in achieving department goals.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • 5-7 years of experience in marketing, with at least 2-3 years in healthcare.
  • Strong leadership, project management, and communication skills.
  • Proficiency in digital marketing tools and analytics platforms.
  • Knowledge of healthcare laws and ethical standards.


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