Senior Marketing Director, Specialty Portfolio

2 weeks ago

Mettawa, Illinois, United States AbbVie Full time
About the Role

AbbVie is seeking a highly skilled Associate Director of Trade Marketing to join our team. As a key member of our marketing organization, you will be responsible for developing and executing strategies to drive business growth in the specialty pharmacy and distribution channel.

Key Responsibilities
  • Develop and execute launch excellence plans in the trade channel to drive key NDC launches, discontinuations, and divestitures.
  • Identify and partner with new, strategic channel partners to support AbbVie's vision to innovate and meet evolving patient needs in the pharmacy channel.
  • Collaborate with brand and cross-functional leaders to manage product supply disruption across the specialty portfolio.
  • Lead the development and execution of multiple brand trade value propositions throughout the brand lifecycle.
  • Develop and implement strategies to partner with specialty pharmacies to accelerate digital connectivity with patients, leveraging technology to enhance the patient experience.
  • Lead the development and creation of high-impact promotional materials for the pharmacy account team to support stakeholder needs and brand strategic objectives.
  • Represent trade on existing product IBTs across specialty product therapeutic areas.
  • Manage relationships with internal business partners, including the brand team, payer, customer service, demand planning, MABI, and the trade account team with responsibility for wholesalers and pharmacies.
  • Manage strategic agency partners and develop trade strategies and tactics across therapeutic areas.
  • Serve as the lead role for strategic trade opportunities, such as specialty at retail initiatives, cash-pay strategies, and other projects designed to positively influence the brand's gross-to-net, while managing P&L responsibilities.
Requirements
  • Bachelor's degree required.
  • Experience with market access and contract negotiation preferred.
  • Pharmacy-related experience preferred.
  • Marketing experience preferred.
  • Relationships within specialty, retail pharmacy, and distribution channel preferred.
  • Knowledge of marketing concepts within strategic planning processes and understanding of market research principles to draw valid conclusions and inform recommendations.
  • Experience in program management within pharmacy and distribution channel.
  • Strong communication skills.
  • Demonstrated experience developing and managing projects cross-functionally.
  • Positive, solutions-oriented attitude.
  • Customer-centric mindset.
  • Knowledge of applicable regulations and standards affecting pharmaceutical products.
About AbbVie

AbbVie is a global biopharmaceutical company that discovers and delivers innovative medicines and solutions to solve some of the world's most complex health issues. We are committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.

We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. This job is eligible to participate in our short-term and long-term incentive programs.

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