Product Marketing Strategist for ID.me
6 days ago
**Role Overview:**
ID.me, a high-growth enterprise software company, is seeking an experienced Product Marketing Strategist to drive the success of its products in the market. The ideal candidate will collaborate closely with cross-functional teams to ensure product resonance and business objectives.
As a key contributor, you will establish the product marketing team for our primary business line and segments. You will be hands-on as an individual contributor and have the opportunity to build a team based on business needs.
**Key Responsibilities:**
- Product Positioning and Messaging:
- Develop compelling product positioning and messaging that resonates with target audiences.
- Craft narratives highlighting unique value propositions of our products.
- Go-to-Market Strategy:
- Lead development and execution of go-to-market strategies for new product launches.
- Support pricing decisions and make recommendations for new products when needed.
- Collaborate with cross-functional teams for seamless product launches and market penetration.
- Competitive Intelligence and Analysis:
- Serve as a center of excellence for competitive intelligence.
- Leverage competitive insights to inform all product marketing workstreams.
- Market Research:
- Conduct market research to identify trends, competitive landscape, and customer needs.
- Inform product strategy and positioning using insights.
- Sales Enablement:
- Understand buyer personas deeply to inform Go-To-Market strategies.
- Create sales collateral, tools, and training materials to empower the sales team.
- Customer Advocacy:
- Cultivate and leverage customer testimonials, case studies, and success stories.
- Develop programs to build a community of satisfied customers and advocates.
**Requirements:**
- Bachelor of Arts Degree
- 15+ years B2B product marketing experience.
- Experience operating in a multi-product environment.
- Effective storyteller who can translate complex subject matter into easy-to-understand content.
- Strong strategic thinker.
- Agile, data-driven operator.
- Experience supporting sales teams.
- Comfortable with a mix of individual contribution and team management.
- Track record of building and managing high-performance teams.
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